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MomDotCom Webinar

Wednesday, January 20, 2010

Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they’re seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments. Are you adapting your online strategies to target moms?

Google, in partnership with BabyCenter®, the leading global online parenting resource, explored how you, as marketers across industries, can empower mothers through online channels. The insights will help you best utilize the Internet and search in your marketing programs targeting moms.

The webinar will spotlight two pieces of research:

• BabyCenter's 21st Century Mom™ Report: A Comprehensive Look into the Hearts and Minds of the Modern Mom

• Google’s The Four Truths About Moms & Search: How and Why Moms Search

Date: Tuesday, February 9th, 2010
Time: 3:00pm – 4:00pm EST, 12:00pm – 1:00pm PST

here to register for this MomDotCom webinar.