tag:blogger.com,1999:blog-347696042024-03-05T22:40:55.705-08:00CPG BlogNews and notes from Google's CPG vertical (Consumer Packaged Goods).Unknownnoreply@blogger.comBlogger196125tag:blogger.com,1999:blog-34769604.post-62222714983468662472013-07-18T13:29:00.001-07:002013-07-18T13:32:24.155-07:00From clipping to clicking – new research looks at the future of coupons<div dir="ltr" style="line-height: 1.1500000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<i style="background-color: white; color: #999999; font-family: Arial; font-size: 15px; line-height: normal; white-space: pre-wrap;">Cross posted from the <a href="http://googlecommerce.blogspot.com/2013/07/from-clipping-to-clicking-new-research.html" target="_blank">Google Commerce Blog</a></i><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For a generation, clip-and-save coupons in freestanding newspaper inserts (FSIs) were the norm for shoppers. But with the introduction of downloadable, print-at-home, and digital coupons in recent years, shoppers today have a whole new array of options to receive and redeem better, more relevant discount offers -- whether at home or on the go. Internet marketing research firm eMarketer estimates that mobile coupon users will grow to 53.2 million by 2014.</span></div>
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<span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.google.com/get/zavers/" style="text-decoration: none;">Zavers by Google</a></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, the digital coupon solution that delivers relevant discount offers to shoppers on their desktops and mobile devices, completed a study with Shopper Sciences to dive into the current state of couponing, the potential of digital and mobile couponing, and to provide guidance in developing a strategy for the future. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Zavers study found that while women and moms have traditionally been the typical coupon user, men are quickly catching up -- now representing about a third of all coupon users across all categories. </span></div>
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<span style="font-family: Arial; line-height: 1.1500000000000001; white-space: pre-wrap;">Millennials also signify an expanding segment of the digital coupon market. According to our research, Millennials are more likely to use a mobile device to receive a percentage-off discount than any other age group. Millennials are also more likely to embrace digital solutions that help them manage coupons and offers.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b id="docs-internal-guid-7ca983e9-f359-07da-babe-002d90e9fd88" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Finally, our studies revealed that more than 40% of shoppers have left a retail store without purchasing because they knew they left a coupon at home. 54% percent of shoppers said that the ability to load digital coupons to a loyalty card or personal identifier (such as a smart phone) was “very” or “extremely useful.” The data suggests that consumers value the ability to easily access their coupons whenever and wherever they are. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are three key things that retailers and manufacturers can do to create a winning couponing program in the digital age:</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Recognize the <a href="http://www.google.com/think/collections/zero-moment-truth.html" target="_blank">Zero Moment of Truth</a> (ZMOT) -- the moment when a shopper is searching online for products and information -- as a key opportunity for delivering relevant and tailored coupons.<br class="kix-line-break" />2. Set up cloud-based redemption and reconciliation so coupons can be tracked and cleared in real time and promotions can be evaluated and adjusted quickly.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Understand your customer purchase habits and reward your best customers with motivating incentives.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Preview the below to learn more about the Zavers by Google coupon study, or </span><a href="http://google.com/think/research-studies/from-clipping-to-clicking.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">download the complete white paper</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br />
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<span style="background-color: white; color: #666666; font-family: Arial; line-height: 17px; text-align: justify; white-space: pre-wrap;">Posted by Jenny Liu, Product Marketing Manager, Zavers by Google</span>Google CPG Marketinghttp://www.blogger.com/profile/15108393610897717962noreply@blogger.comtag:blogger.com,1999:blog-34769604.post-77223666093614122012013-07-02T13:26:00.000-07:002013-07-08T10:20:18.185-07:00Price Chopper Supermarkets partners with Zavers by Google to reward their most loyal shoppers<span style="background-color: transparent; font-family: Arial; font-size: 15px; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #999999;"><i>Cross posted from the <a href="http://googlecommerce.blogspot.com/" target="_blank">Google Commerce Blog</a></i></span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Since its </span><a href="http://googlecommerce.blogspot.com/2013/01/introducing-zavers-by-google-helping.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">launch</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in January, Zavers by Google has partnered with leading regional supermarkets, like D’Agostino, BI-LO/Winn-Dixie and Associated Food Stores, to reward customers with relevant coupons. The digital coupon solution also helps retailers and manufacturers increase shopper spend and basket size. </span><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
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<span id="docs-internal-guid--e1e97d8-a0ea-1ea5-7989-e43be303b5c1"><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Price Chopper, an innovative 81-year-old supermarket chain based in New York, worked with Zavers to engage their loyal shoppers in a new way, and saw significant results. Price Chopper was looking to optimize their coupon marketing campaigns and deliver more effective coupons to their customers’ rewards cards. After researching multiple digital coupon solutions, Price Chopper teamed up with Zavers by Google to seamlessly integrate their website and mobile app with the technology to load coupons directly to customers’ rewards cards. </span></div>
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<a href="http://2.bp.blogspot.com/-2SZMF5vOcds/UdMvFhvbdoI/AAAAAAAACJg/owa94Bt8Hdg/s1600/heidi+reale+price+chopper+(1).JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-2SZMF5vOcds/UdMvFhvbdoI/AAAAAAAACJg/owa94Bt8Hdg/s200/heidi+reale+price+chopper+(1).JPG" width="187" /></a></div>
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<span id="docs-internal-guid--e1e97d8-a0eb-be26-5d10-f2131d3aa41e"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">“Digital coupons make it easier for shoppers to get savings at the moment they’re deciding what to buy. Plus, with automatic redemption at checkout, our cashiers don’t have to spend time scanning paper coupons,” says Heidi Reale, Price Chopper’s Director of Shopper and Digital Marketing. </span></span></div>
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<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After implementing Zavers by Google, Price Chopper saw significant gains in basket size, trip frequency, and weekly spend amongst its best customers. Internal analysis revealed that loyal shoppers who spent 50 percent of their share-of-wallet with Price Chopper also represented 43 percent of all their Zavers digital coupon users, which meant that these shoppers make up a valuable segment of their customers. </span></div>
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<b id="docs-internal-guid--e1e97d8-a0eb-9bfc-ebf9-f291f9cb9c3e" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Furthermore, a Price Chopper comparison analysis of shopper spending habits showed that among shoppers who engaged with Zavers e-coupons, the average total monthly spend of active customers increased by 10 percent.</span></div>
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<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“We are very happy with the results so far,” Reale says. “We see e-coupons as a way to reward our best shoppers, the ones who spend the most with us and visit us the most. With Zavers by Google, we don’t simply deliver a coupon to someone’s card. We deliver it more effectively in a way that generates a better ROI for both manufacturers and retailers.” </span></div>
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<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To learn more about Price Chopper’s success with Zavers by Google, download the </span><a href="http://google.com/think/case-studies/zavers-price-chopper.html" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">full case study</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Visit </span><a href="http://www.google.com/get/zavers/" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">google.com/zavers</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to learn more about Zavers’ digital couponing solution or contact </span><span style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">our sales team at</span><a href="http://g.co/contact-zavers" style="text-decoration: none;"><span style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> g.co/contact-zavers</span></a><span style="background-color: white; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
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<span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666;">Posted by Jenny Liu, Product Marketing Manager, Zavers by Google</span></span></div>
Google CPG Marketinghttp://www.blogger.com/profile/15108393610897717962noreply@blogger.comtag:blogger.com,1999:blog-34769604.post-35741097572826226362013-06-17T14:12:00.000-07:002013-06-17T15:19:19.676-07:00<b style="background-color: white; color: #333333; font-family: Arial, sans-serif; font-size: 13px;"><span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b>
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 19px; text-align: justify;">Posted by Christopher Moore, Google SMB</span><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-64927558984112072842013-05-02T11:36:00.001-07:002013-05-02T11:37:42.717-07:00<b><span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. </span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Upcoming live webinars: </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">May</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[YouTube]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Driving Direct Response with Video</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Shopping]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Google Shopping 101: Google Shopping for Beginners</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Research]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> New Research: How US Shoppers use Smartphones in Stores</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Mobile]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Driving Deeper Engagement with your App Users </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Mobile] </b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Driving Brand Engagement with Mobile Rich Media</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Analytics]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Measuring Success in a Multi-Device World </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br /><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">June</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Mobile]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Understanding Mobile Ads Across Marketing Objectives</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Shopping]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Google Shopping 201: Merchant Center Deep Dive</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[YouTube]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Building your Business with YouTube Video Ads </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Analytics]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Metrics for the Mobile App Ecosystem </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Search]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> What's New & Next in AdWords</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Analytics] </b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Unleashing the Combined Power of Google Analytics & AdWords</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Social]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Growing your Business & Engaging your Audience with Google+ </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Shopping]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Google Shopping 301: Creating & Optimizing Product Listing Ads</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Social]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Launching & Amplifying your Impact Across Social Channels </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Display]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Reaching the Right Audience with Remarketing</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><b style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">[Research]</b><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> Creating Custom Infographics with the New Google Databoard</span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern. </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Visit our </span><a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" style="background-color: white; color: #009eb8; display: inline; font-size: 14px; line-height: 19px; outline: none; text-align: justify; text-decoration: none;">webinar site</a><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York" style="background-color: white; color: #009eb8; display: inline; font-size: 14px; line-height: 19px; outline: none; text-align: justify; text-decoration: none;">Learn with Google calendar</a><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;"> to your own Google calendar to automatically see upcoming webinars. </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features. Check out our upcoming webinars for another chance to win! </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><span style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session! </span><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><br style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;" /><span class="post-author" style="background-color: white; color: #333333; font-size: 14px; line-height: 19px; text-align: justify;">Posted by Erin Molnar, Marketing Coordinator, Learn with Google</span></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-18788913712155505612013-03-14T10:01:00.003-07:002013-03-18T09:51:45.368-07:00<span id="internal-source-marker_0.558405191404745"></span><br />
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<span id="internal-source-marker_0.558405191404745"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><b>Think Insights: Marketer data, information and inspiration just got a new address</b></span></span></div>
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<span id="internal-source-marker_0.558405191404745"><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Today marks the debut of the new </span><span style="background-color: white; color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.google.com/think/index.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=homepage">Think Insights</a></span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web.</span></span></div>
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<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; white-space: pre-wrap;">Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories:</span><br />
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<li dir="ltr" style="list-style-type: disc; vertical-align: baseline;">In <a href="http://www.google.com/think/case-studies/adidas-and-iprospect-explore-in-store-conversions.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=adidas-fvom">Understanding the Full Value of Mobile</a>, learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved the mobile brought a 680% incremental increase in ROI.<br />
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<span style="vertical-align: baseline; white-space: pre-wrap;">The </span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.google.com/think/campaigns/hyundai-elantra-driveway-decision-maker.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=driveway-decision-maker">Hyundai Elantra: Driveway Decision Maker</a></span><span style="vertical-align: baseline; white-space: pre-wrap;"> </span><span style="vertical-align: baseline; white-space: pre-wrap;">campaign lets you watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.</span></div>
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<span style="vertical-align: baseline; white-space: pre-wrap;"><span id="internal-source-marker_0.5062882201746106" style="white-space: normal;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.google.com/think/articles/youtube-leaderboard-feb13.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=youtube-feb-leaderboards">YouTube Ads Leaderboard</a></span><span style="vertical-align: baseline; white-space: pre-wrap;"> shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.</span></span></span><br />
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<span style="vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;"><span id="internal-source-marker_0.6669901479035616" style="font-family: 'Times New Roman'; white-space: normal;"><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">For consumer marketers, come visit the</span><a href="http://www.google.com/think/industries/consumer-goods.html#utm_campaign=launch&utm_source=consumer-goods-page&utm_medium=cpgblog"><span style="background-color: white; color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Consumer Goods</span></a><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> industry page, which has all of the latest research and insights coming out of the CPG industry, all in one place. Check out the headlining story, </span><a href="http://www.google.com/think/research-studies/young-males-digital-path-to-purchase.html#utm_campaign=launch&utm_source=young-males-digital-path&utm_medium=cpgblog"><span style="background-color: white; color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Young Males’ Digital Path to Purchase</span></a><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">, which examines how the internet affects what guys buy. The conclusion? Guys 18-34 years old search twice as much as the rest of the population, and half discover new products in the process.</span></span></span></span></span></div>
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<span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">In our Perspectives section, we tap our own experts—as well as heads of industry, digital visionaries and Wharton professors—to lend their insights and analyses on the topics that matter most to marketers. The Product & Tools section contains information about our products and advertising platforms, as well as Planning Tools like the </span><span style="background-color: white; color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.google.com/think/tools/brand-impressions.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=brand-impressions-tool">Brand Impressions tool</a></span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> and</span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> the popular </span><span style="background-color: white; color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.google.com/think/tools/real-time-insights.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=real-time-insights-finder">Real-Time Insights finder</a></span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">. </span><br />
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<span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial; vertical-align: baseline;">For consumer marketers, come visit the</span><a href="http://www.google.com/think/industries/consumer-goods.html#utm_campaign=launch&utm_source=consumer-goods-page&utm_medium=cpgblog" style="font-family: 'Times New Roman'; white-space: normal;"><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Consumer Goods</span></a><span style="font-family: Arial; vertical-align: baseline;"> industry page, which has all of the latest research and insights coming out of the CPG industry, all in one place. Check out the headlining story, </span><a href="http://www.google.com/think/research-studies/young-males-digital-path-to-purchase.html#utm_campaign=launch&utm_source=young-males-digital-path&utm_medium=cpgblog" style="font-family: 'Times New Roman'; white-space: normal;"><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Young Males’ Digital Path to Purchase</span></a><span style="font-family: Arial; vertical-align: baseline;">, which examines how the internet affects what guys buy. The conclusion? Guys 18-34 years old search twice as much as the rest of the population, and half discover new products in the process.</span></span></div>
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<span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">We built <a href="http://www.google.com/think/index.html#utm_campaign=launch&utm_source=cpg-blog&utm_medium=blog&utm_content=homepage">google.com/think</a></span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns. Explore the site now, and if you like what you discover, don't forget to subscribe to our </span><a href="https://services.google.com/fb/forms/thinknewsletter/"><span style="background-color: white; color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Think Letter</span></a><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> for a monthly round-up of our most popular content.</span><br />
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<i><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 15.59375px;">Authored by Lisa Gevelber, </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif;">Head of Global Ads Marketing</span></i>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-88444896720028088192013-01-30T07:48:00.001-08:002013-01-30T07:48:23.064-08:00Win moments that matter in 2013 with Learn with Google webinars<b style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b>
<b id="internal-source-marker_0.8405800613109022" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Check out our upcoming live webinars: </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Build Awareness</span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">02/12 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Multiscreen]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Brand Building in a Multiscreen World </span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">02/20 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> How to Build your Business with YouTube Video Ads</span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">03/05 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> How to Use Google+ and Make Social Work for You</span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">03/12 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Understanding Mobile Ads Across Marketing Objectives </span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">03/27 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Wildfire by Google]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">The Call for Converged Media </span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Drive Sales</span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">01/29 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Google Tag Manager: Technical Implementation </span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">02/07 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Your Shelf Space on Google: Get Started with Google Shopping</span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">02/26 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> From Awareness to Sales: Making the Most of Video Remarketing</span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">02/27 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> What's New and Next in AdWords </span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">03/06 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Display]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Biggest Loser: Digital Ad Spend Edition </span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">03/13 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> The Full Value of Mobile </span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">03/20 </span><span style="background-color: white; color: #333333; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Display]</span><span style="background-color: white; color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Getting Started with Dynamic Remarketing </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming?utm_source=launch&utm_medium=blog&utm_campaign=q1"><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">webinar site</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York"><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Learn with Google Webinar calendar</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span><br /><span style="color: red; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was </span><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. </span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!</span></b><br />
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<b style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Posted by Erin Molnar, Marketing Coordinator, Learn with Google</span></b><br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-68349346494105685152013-01-11T09:19:00.002-08:002013-01-11T09:32:36.493-08:00<b style="background-color: white; color: #222222; font-family: Times; font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Introducing Zavers by Google — helping retailers and manufacturers deliver relevant coupons to shoppers</span><br /><span style="background-color: transparent; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<b style="background-color: white; color: #222222; font-family: Times; font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Today we’re excited to introduce </span><a href="http://www.google.com/zavers" style="color: #1155cc;" target="_blank"><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Zavers by Google</span></a><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">—a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons. </span></b></div>
<b style="background-color: white; color: #222222; font-family: Times; font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /></b>
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<b style="background-color: white; color: #222222; font-family: Times; font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers a</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">ccess to an extensive network of manufacturer coupons, opening up new retail revenue streams.</span></b></div>
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<span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Then they simply shop for those products and check out as usual.</span><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Redemption occurs in real time, with </span><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers—no scanning or sorting necessary</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Manufacturers only pay when a product is moved off the shelf.</span></div>
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<span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Zavers by Google is growing fast. This month we are thrilled to welcome New York’s Original Grocer, D’Agostino, as the latest partner in our retail network. In the coming months, we will be announcing partnerships with a number of other major retailers. </span></div>
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<span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Retailers and manufacturers can see first-hand how Zavers works by visiting our demonstration booth at the annual NRF Convention & Expo, January 14-15 (booth #2281). </span></div>
<span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you are a U.S.-based retailer or packaged goods manufacturer, let us show you how Zavers by Google can help. To get started, please contact our sales team at</span><a href="http://g.co/contact-zavers" style="color: #1155cc;" target="_blank"><span style="background-color: transparent; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">g.co/contact-zavers</span></a><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> or visit our website at </span><a href="http://www.google.com/zavers" style="color: #1155cc;" target="_blank"><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">google.com/zavers</span></a><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.</span></b><br />
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<b style="background-color: white; color: #222222; font-family: Times; font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Spencer Spinnell, Director, Emerging Platforms, Google Commerce</span></b><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-66494798319585275792012-12-05T10:08:00.000-08:002012-12-05T10:08:10.997-08:00<b id="internal-source-marker_0.5131499916315079" style="font-weight: normal;"><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Build Your Digital Brand with Google+ Webinar</span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. </span><a href="http://goo.gl/diyue"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Sign up</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)</span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the </span><a href="http://goo.gl/SbAUd"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ Event</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> page and add your questions as comments on that page. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. </span><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in just a few months. For instance:</span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<li dir="ltr" style="background-color: white; color: #222222; font-size: 13px; list-style-type: disc; margin-left: 14px; vertical-align: baseline;"><b id="internal-source-marker_0.5131499916315079" style="font-weight: normal;"><a href="https://plus.google.com/+HM/posts"><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">H&M</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> -- The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions and lifestyle to life on the platform. They’ve also utilized Ripples to identify their trendsetters and saw a 22% clickthrough rate boost after implementing social extensions in AdWords.</span></b></li>
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<li dir="ltr" style="background-color: white; color: #222222; font-size: 13px; list-style-type: disc; margin-left: 14px; vertical-align: baseline;"><a href="https://plus.google.com/+CadburyUK/posts"><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Cadbury</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> -- The chocolate maker has reached a following of nearly 3 million users with a combination of creative posts, Hangouts on Air and even the launch of their Dairy Milk Bubbly bar. They’ve also installed the Google+ badge on the company’s web homepage, making it easy as chocolate to follow the brand.</span></li>
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<span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Like the ideas here? Log on Thursday to learn more about how to create, capture and sustain demand for your brand using Google+. And if you’re going to miss this while you’re at</span><a href="http://searchmarketingexpo.com/socialmediamarketing"><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">SMX Social</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> in Las Vegas next week, check back at the </span><a href="http://www.google.com/ads/experienced/webinars.html?utm_source=aw&utm_medium=blog&utm_campaign=q4"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">webinars page</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> later for a recording of the webinar.</span></b><br />
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<b style="font-weight: normal;"><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Sarah Neels, Sales Development Manager, CPG</span></b>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-76313042439646277822012-10-31T11:59:00.000-07:002012-10-31T12:51:22.133-07:00Take your social strategy to the next level with Learn with Google Hangouts and Webinars<b id="internal-source-marker_0.8406815670896322" style="font-weight: normal;"></b><br />
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<b id="internal-source-marker_0.8406815670896322" style="font-weight: normal;"><span style="font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;">Take your social strategy to the next level with Learn with Google Hangouts and Webinars</span></b></h2>
<b id="internal-source-marker_0.8406815670896322" style="font-weight: normal;"><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Over the next few weeks, we’re offering four opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author</span><a href="https://plus.google.com/+ChrisBrogan/posts"><span style="background-color: white; color: black; font-family: Arial; font-size: 12px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">+Chris Brogan</span></a><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;"> on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” </span><span style="background-color: white; font-family: Arial; font-size: 12px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">RSVP for the Hangout on the</span><a href="http://goo.gl/KPdnx"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 12px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> Google+ Event page.</span></a><a href="http://g.co/chrisbrogan"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 12px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://g.co/chrisbrogan"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 12px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></a></b><br />
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<b id="internal-source-marker_0.8406815670896322" style="font-weight: normal;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/RkCN1DpCayg?feature=player_embedded' frameborder='0'></iframe></b></div>
<b id="internal-source-marker_0.8406815670896322" style="font-weight: normal;"><span style="color: red; font-family: Arial; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their </span><span style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">content marketing and social projects. </span><span style="background-color: white; color: #222222; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies </span><span style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">on </span><span style="background-color: white; color: #222222; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">marketing, business strategy, </span><span style="background-color: white; color: #222222; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">communications and more.</span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">If you have a question for Chris, leave your question as a comment on the</span><a href="http://goo.gl/KPdnx"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;"> Google+ Event</span></a><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 12px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Boost your success with Google+</span><br /><span style="background-color: white; font-family: Arial; font-size: 12px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Want to learn more about using Google+ for your business? Sign up for our</span><a href="http://www.google.com/ads/experienced/webinars.html"><span style="background-color: white; color: black; font-family: Arial; font-size: 12px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google webinars</span></a><span style="background-color: white; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">. Here are some great upcoming webinars to help you get the most out of social for your business:</span><br /><span style="font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<li style="font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: white; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)</span></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: white; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)</span></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: white; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)</span></li>
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<b id="internal-source-marker_0.8406815670896322" style="font-weight: normal;"><b id="internal-source-marker_0.4850051514804363" style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; font-weight: normal;"><i><span style="font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Po</span><span style="color: #333333; font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">sted by Lindsay Rumer, Google+ for Business</span></i></b></b></div>
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</b>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-80433090517515040532012-10-10T13:28:00.002-07:002012-10-10T13:28:46.789-07:00Win Moments that Matter with Learn with Google Webinars<b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><br /><span style="background-color: lime; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of </span><a href="http://www.google.com/ads/experienced/webinars.html?utm_source=aw&utm_medium=blog&utm_campaign=q4"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google webinars</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20</span><span style="color: red; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">webinars will teach you tips and how-to’s to help make the web work for your business. </span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Check out the full schedule of webinars below: </span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/16 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Search</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Drive Traffic to your Locations with your Online Campaigns </span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/18 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Video</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] TrueView Video Advertising Strategies for the Holidays</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/23 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Understanding your App Users with Google Analytics</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/24 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Research</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Real-Time Insights with Google Consumer Surveys</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/25 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Display</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Remarketing Series: Getting Started with Remarketing</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/30 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">YouTube</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] TrueView Video Advertising for Agencies</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">10/31 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Social Media Best Practices for a Successful Holiday Season</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/01 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Video</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Optimizing TrueView Video Ad Campaigns</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/02 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Analytics</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Attribution Modeling for Digital Success </span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/06 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Video</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] YouTube Analytics for Advertisers</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/07 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Video</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Remarketing Series: YouTube and Video Remarketing</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/08 [</span><span style="color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social</span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Social that Adds Up: Performance and Measurement </span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/13 [</span><span style="color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Analytics</span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Getting Started with Google Tag Manager</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/14 [</span><span style="color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social</span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Supercharge your Social Media Initiatives with Video </span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/15 [</span><span style="color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Display</span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Remarketing Series: Getting Started with the New Remarketing Tag</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/27 [</span><span style="color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Display</span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Remarketing Series: Getting Started with Similar Audiences</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">11/29 [</span><span style="color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile</span><span style="color: #333333; vertical-align: baseline; white-space: pre-wrap;">] New Tablet Research: How to Win on the Third Screen</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">12/05 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Capturing the Full Value of Mobile with Click-to-Call and Call Metrics</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">12/06 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Building a Digital Brand with Google+</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">12/12 [</span><span style="background-color: white; color: #333333; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Analytics</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;">] Remarketing Series: Remarketing with Google Analytics</span><span style="vertical-align: baseline; white-space: pre-wrap;"></span></b></li>
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<b id="internal-source-marker_0.7944268444553018" style="font-weight: normal;"><span style="color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">All webinars are at 10 PT/ 1 ET.</span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://www.google.com/ads/experienced/webinars.html?utm_source=aw&utm_medium=blog&utm_campaign=q4"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">webinar page </span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google Webinar calendar</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span><span style="color: red; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. </span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!</span></b><div>
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<b style="font-weight: normal;"><span style="font-family: Arial;"><span style="font-size: 15px; white-space: pre-wrap;">Posted by Erin Molnar, Marketing Coordinator</span></span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-13623867181722874552012-08-21T13:26:00.000-07:002012-08-21T13:26:04.452-07:00So You Weren't An Early Adopter: How to Kick Start Social with Google+<div class="separator" style="clear: both; text-align: justify;">
<b id="internal-source-marker_0.4850051514804363" style="font-weight: normal; text-align: start;"><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Join social media power influencer +</span><a href="https://plus.google.com/106600962597764825745/posts"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Lynette Young</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on</span><span style="background-color: white; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">August 23rd at 1pm EDT/10am PDT.</span><span style="background-color: white; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> RSVP for the Hangout on our </span><a href="http://goo.gl/6ydsp"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Google+ Event</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> page.</span></b></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxvBrMpIfByt1t9Zr5DU8VYoSaEQ4DEShaeVmSr5-fVkgcPlxgPjbDFoQ7XwIvXyoUna3jcdfH3yP0' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<b id="internal-source-marker_0.4850051514804363" style="font-weight: normal;"><br /><br /><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+. </span><br /><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:</span></b><br />
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<li style="font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.4850051514804363" style="font-weight: normal;"><span style="background-color: white; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">+</span><a href="https://plus.google.com/117950453145750849911/posts"><span style="background-color: white; color: #1155cc; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Esteban Contreras</span></a><span style="background-color: white; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> from +</span><a href="https://plus.google.com/104794915167914988036/posts"><span style="background-color: white; color: #1155cc; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Samsung</span></a></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.4850051514804363" style="font-weight: normal;"><span style="background-color: white; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">+</span><a href="https://plus.google.com/116841578946427214344/posts"><span style="background-color: white; color: #1155cc; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Kip Wetzel</span></a><span style="background-color: white; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> from +</span><a href="https://plus.google.com/107707305869435502648/posts"><span style="background-color: white; color: #1155cc; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Comcast</span></a></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.4850051514804363" style="font-weight: normal;"><span style="background-color: white; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">+</span><a href="https://plus.google.com/115397549111111096580/posts"><span style="background-color: white; color: #1155cc; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Ricky Cadden</span></a><span style="background-color: white; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> from +</span><a href="https://plus.google.com/100139456300784928828/posts"><span style="background-color: white; color: #1155cc; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">RadioShack</span></a></b></li>
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<b id="internal-source-marker_0.4850051514804363" style="font-weight: normal;"><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We hope you can join us to begin using Google+ for your business. If you have a question for the panel, leave your questions as a comment on our </span><a href="http://goo.gl/IebDf"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ Event</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: white; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">To get yourself geared up for the hangout, check out the two newest Google+ business case studies.</span><a href="http://services.google.com/fh/files/blogs/g+_toyota_v3.pdf"><span style="background-color: white; color: black; font-family: Arial; font-size: 13px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Toyota Global</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space,</span><a href="http://services.google.com/fh/files/misc/google+_everdayenglish_v2.pdf"><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">ES Corporation</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.</span><span style="background-color: white; color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-size: 12px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Posted by Lindsay Rumer, Google+ for Business</span></b>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-11386648128201532562012-08-09T19:49:00.003-07:002012-08-09T19:49:43.596-07:00New Learn with Google Webinars Help Make the Web Work for You<b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of </span><a href="http://www.google.com/ads/experienced/webinars.html?utm_source=cpg&utm_medium=blog&utm_campaign=q3"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google webinars</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12</span><span style="color: red; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">webinars will teach you tips and how-to’s to help make the web work for your business. </span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Check out the full schedule below: </span><br /><span style="background-color: white; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Aug 23 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> How to Kick Start Social with Google+ (Hangout on Air)</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Aug 28 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> Optimizing your Video Ad Campaigns</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Aug 29 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> Google+: Enhancing Marketing and Making Social Accountable</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 5 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> Go Bigger, Faster with AdWords Editor</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 6 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> Making the Most of Recent AdWords Updates</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 12 at 10am PDT </span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Driving Cost-Effective App Downloads with AdWords</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 13 at 10am PDT </span><span style="vertical-align: baseline; white-space: pre-wrap;">Go Bigger, Faster with AdWords Scripts</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 18 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> Better Together: Combining Targeting Strategies in Display</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 19 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> The Importance of Search Advertising</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 20 at 10am PDT </span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Measuring the Impact of Online Advertising on Offline Sales</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 26 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> GoMo: Mobilize your Site and Maximize your Advertising</span></b></li>
<li style="font-family: Arial; font-size: 15px; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="background-color: white; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sept 27 at 10am PDT</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"> Optimizing Display Campaigns: Tips, Tricks, & Tools</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span></b></li>
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<b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://www.google.com/ads/experienced/webinars.html?utm_source=cpg&utm_medium=blog&utm_campaign=q3"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">webinar page</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google Webinar calendar</span></a><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span><span style="color: red; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!</span></b><br />
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<b id="internal-source-marker_0.9726021285168827" style="font-weight: normal;"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Erin Green, Marketing Coordinator</span></b>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-29392992087125007412012-08-07T12:20:00.001-07:002012-08-07T12:21:28.747-07:00Outdoor Life: When the temperature spikes, so do Google searches for grilling and margarita recipes<span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;">Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. See full Adweek article <a href="http://www.adweek.com/news/technology/outdoor-life-142474">here</a>.</span><br />
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<span style="background-color: white; color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"><br /></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-39133497997534728612012-06-07T10:35:00.000-07:002012-06-07T10:35:55.574-07:00Google and GroupM Next Launch SPARK Education Series<br />
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Today we’re kicking off a partnership with GroupM Next, the innovation unit of GroupM, called Spark, a series of custom, co-programmed events focused on delivering unique education and innovation experiences for brands – specifically, clients of GroupM media agencies. We created this initiative together to cultivate education and dialogue for verticals that are under-represented in the broader digital media space in terms of data, research and opportunity. This partnership is the first of its kind for both Google and GroupM, in that it’s a series dedicated to client-focused education and is designed to address topics that directly impact brand opportunity and performance.<u></u><u></u></div>
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The first event, Spark: CPG, is taking place this afternoon in New York with nine leading CPG companies in attendance. In addition to discussions led by Google and GroupM Next execs, Kantar, Buzzfeed and Amazon are joining us as we, collectively as marketers, share insights, research and digital opportunities brands in the consumer packaged goods category can take advantage of.<u></u><u></u></div>
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A quick rundown of discussions on the docket at Spark: CPG in the context of marketing for CPG brands includes:<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>Making the web work for CPG brands – our take on how the consumer, and world around us, has changed<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>The digital enhanced path, exploring the ever-changing connection between consumers and brands and opportunities that exist through understanding new consumer behaviors and the role of technology<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>Marketing and messaging innovation across multiple screens<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>The power of video and building brands with the power of sight, sound and motion<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>Developing ‘content gifts’ in the social world and capturing opportunities by engaging your brand’s super sharers<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>How mobile commerce can connect shoppers to the places and CPG products they love<u></u><u></u></div>
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<u></u><span style="color: #f6a71d; font-family: 'Arial Bold';">»<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><u></u>Fostering fluid innovation across marketing and process to enable agencies and brands to meet the pace of change in consumer dynamics and technology<u></u><u></u></div>
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In most cases, Spark will provide brands with insights and education they wouldn’t have access to elsewhere. Additionally, through ongoing collaboration between our companies, GroupM agencies and clients, we’ll identify areas of interest and need for brands across digital media, and foster opportunities as they emerge.</div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-59451213741401508682012-06-01T11:52:00.002-07:002012-06-01T11:52:58.865-07:00Future of Advertising Event - DoubleClick Insights<br />
<span style="font-size: 12px; line-height: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;">(cross-posted on the <a href="http://doubleclickadvertisers.blogspot.com/">DoubleClick Advertiser Blog</a>)</span></span><br />
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<br />There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify.<br /><br />We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together.<br /><br />However, like all great opportunities, there are challenges and questions, such as:</div>
<ul>
<li>How do we unlock the next $50 billion of opportunity for digital advertising?</li>
<li>How do we deliver those immersive, interactive experiences to today’s empowered consumer demands?</li>
<li>What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?</li>
</ul>
On June 5th we’re hosting <a href="http://www.google.com/events/dclkinsights2012/index.html">DoubleClick Insights</a> to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you’re invited to join via the live stream! Register <a href="https://services.google.com/fb/forms/dclkinsights2012/">here</a>.<br /><br />The agenda will include topics such as:<br /><br /><b>Adapting to the Empowered Consumer:</b><br />Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.<br /><br /><b>If We Build It, Will They (Consumers) Come? </b><br />Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:<br /><ul>
<li>Omar Tawokol, Chief Executive Officer, BlueKai</li>
<li>Greg Stuart, Global CEO of Mobile Marketing Association</li>
<li>Kurt Unkel, President, VivaKi</li>
<li>Shishir Mehrota, Vice President of Product Management, YouTube</li>
</ul>
<b>Outside the Box: Technology = Creative Friend or Foe?</b><br />Technology is supposed to make the life of a marketer easier. For our final conversation, we’re going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:<br /><ul>
<li>Brad Ruffkess, Global Connection, Coca-Cola</li>
<li>Mike Lowenstern, Managing Director of Digital Advertising, R/GA</li>
<li>Peter Minnium, Head of Digital Brand Initiatives, IAB</li>
<li>John Caldwell, Chief Digital Officer, National Geographic</li>
</ul>
The live stream will start on <b>June 5, 2012, at 9:00 am PDT</b>, and you’ll be able to watch from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the<a href="http://www.google.com/events/dclkinsights2012/speakers.html">Speakers page</a> on our site.<br /><br />Please register for this virtual event by visiting the <a href="http://www.google.com/events/dclkinsights2012/index.html">DoubleClick Insights Live Stream page</a>.<br /><br /><b>DoubleClick Insights</b><br />Tuesday, June 5th 2012<br />9:00am - 1:00pm PST<br /><a href="https://www.google.com/calendar/render?action=TEMPLATE&text=Watch+DoubleClick+Insights+-+Google&pli=1&sf=true&output=xml">Set event reminder today</a><br /><br />Following us on <a href="https://plus.google.com/114353304932511604018/posts">Google+</a> or Twitter (<a href="https://twitter.com/#%21/doubleclick">@DoubleClick</a> and <a href="https://twitter.com/#%21/doubleclick_pub">@DoubleClick_pub</a>)? Use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event.<br /><br />Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing<div style="padding-bottom: 0px;">
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</div>Google CPG Marketinghttp://www.blogger.com/profile/15108393610897717962noreply@blogger.comtag:blogger.com,1999:blog-34769604.post-12153450489517357462012-05-16T13:27:00.003-07:002012-05-16T13:28:23.038-07:00Announcing the next series of Learn with Google webinars<b id="internal-source-marker_0.6196990993339568"><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Earlier this year, we introduced the </span><a href="http://www.google.com/ads/experienced/webinars.html"><span style="color: #1155cc; font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Learn with Google webinar program</span></a><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.</span><br /><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Check out our upcoming live webinars below:</span><br /><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 23 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Getting Started with Google Analytics</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 24 at 9am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Building Blocks of Digital Attribution</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 31 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Introduction to TrueView for YouTube</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 5 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> GoMo: Mobilize your Site with Quick and Easy New Tools</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 6 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Our Mobile Planet: Understanding U.S. Smartphone Consumers</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 7 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Introducing Mobile Apps Inventory in AdWords</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 12 at 10am PDT: </span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Get Local with ZIP Code Targeting to Increase Sales/Leads</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 14 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Search Optimization: Tips, Tricks, and Tools</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 19 at 10am PDT: </span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;">Bringing the Power and Control of Search to Display</span></b></li>
<li style="font-family: Arial; font-size: 15px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.6196990993339568"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">July 10 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Account Management Tools for Large Advertisers and Agencies</span></b></li>
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<b id="internal-source-marker_0.6196990993339568"><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://www.google.com/ads/experienced/webinars.html"><span style="color: #1155cc; font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">webinar page</span></a><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our </span><a href="http://www.google.com/calendar/embed?src=google.com_9q4icv1q0nl3jpc278ahi7use8%40group.calendar.google.com&ctz=America/New_York"><span style="color: #1155cc; font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Learn with Google Webinar calendar</span></a><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to automatically see upcoming webinars in your Google Calendar.</span><span style="color: red; font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!</span></b><br />
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<b id="internal-source-marker_0.6196990993339568"><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Erin Green, Marketing Coordinator</span></b>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-63165062943126275742012-04-06T12:15:00.000-07:002012-04-06T12:16:54.326-07:00Get Local with AdWords<p style="padding-bottom: 0px; margin-bottom: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><a href="http://3.bp.blogspot.com/-9pevenUwuH0/T33CSqg5J9I/AAAAAAAAAW8/4mS-oeWZ_-Q/s1600/06_MASTER_product_06.jpg"><img src="http://3.bp.blogspot.com/-9pevenUwuH0/T33CSqg5J9I/AAAAAAAAAW8/4mS-oeWZ_-Q/s200/06_MASTER_product_06.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5727947926990825426" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 200px; height: 158px; " /></a><br /></p><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><i>Get organized this spring with new location features in AdWords and <a href="https://docs.google.com/a/google.com/spreadsheet/viewform?formkey=dFllaVNIR0hNV3p0MnJ4UGNTajl0aUE6MQ">share your stories</a></i></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their <a href="http://services.google.com/fh/files/blogs/california_closets_location_targeting_case_study.pdf">digital marketing strategy</a> on creating locally relevant campaigns.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">It’s no surprise that local campaigns are a focus for many businesses--from finding directions to looking up a phone number, more people are going online to find local information. In fact, more than 20% of searches on Google are related to location, and people often act quickly on local searches. Research shows that using smartphones, <a href="http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html">88% of people who search for local information take action within a day</a>.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">To help you organize your local ad campaigns this spring, we’re introducing three new features in AdWords to help you create ads that are more relevant to local customers.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>Target customers by zip code</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">If you customize your direct mail, outdoor ads, or newspaper ads at a postal code level, you now can easily do the same in AdWords in the US. We are introducing the ability to target more than 30,000 <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722043&topic=1713941&ctx=topic&path=1713940-1710534#metro">US ZIP Codes</a> with your AdWords campaigns.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">You will be able to add up to 1,000 postal codes at a time to your search ad campaigns with AdWords Location Targeting. Plus, you can get feedback on the performance of your local campaigns by viewing campaign <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2453994&from=95978&rd=1">performance statistics</a> at the postal code level.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">"Location targeting within AdWords helped us double lead volume and cut the cost to acquire new customers in half,” said Lois Erbay, Director of Marketing, California Closet Company. “We plan on building on that success by using ZIP Code targeting to create even more locally relevant campaigns for our customers.”</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><a href="http://2.bp.blogspot.com/-VHcg2unucdY/T33qGlCUbxI/AAAAAAAAAXI/hvyAmF17A0g/s1600/Campaign%2BManagement.jpg" style="text-align: left; "><img src="http://2.bp.blogspot.com/-VHcg2unucdY/T33qGlCUbxI/AAAAAAAAAXI/hvyAmF17A0g/s400/Campaign%2BManagement.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5727991699827093266" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 400px; height: 296px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>More locally relevant ads in less time</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">To help you easily create a custom ad title, text, display URL, and/or destination URL for all of your locations at scale, we’ve developed <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404180">location insertion</a> for location extensions. You’ll no longer need to create multiple ads for multiple locations--this new feature automatically inserts the city, phone number, or zip code of your local business into your ad text.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">For example, if your ad text says: “Find a {lb.city:Local} Store or Shop Online,” a user viewing your ad in Chicago would see: “Find a Chicago Store or Shop Online.” This new feature cuts out all the work to building out ad text featuring local information for all your locations.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><a href="http://2.bp.blogspot.com/-bFDjCr8G-og/T33BGlvYMWI/AAAAAAAAAWA/SgXwUXb7AFM/s1600/Screen%2BShot%2B2012-04-04%2Bat%2B11.34.38%2BAM.png"><img src="http://2.bp.blogspot.com/-bFDjCr8G-og/T33BGlvYMWI/AAAAAAAAAWA/SgXwUXb7AFM/s400/Screen%2BShot%2B2012-04-04%2Bat%2B11.34.38%2BAM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5727946620039344482" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 400px; height: 133px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><i>Ad with location insertion in the text and display URL</i></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">“We’ve had <a href="http://services.google.com/fh/files/blogs/uncle_bobs_location_targeting_case_study.pdf">amazing success</a> manually customizing our creative with local information for our top markets, which shows us that customers want locally-relevant results when it comes to a service like storage,” said Chris Laczi, Advertising Director, Uncle Bob's Self Storage. “That’s why we’re very excited about location insertion. It will simplify the task of creating locally customized ads for our 400+ locations, and we expect it will greatly enhance conversion rate of our ads.”</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">You must have location extensions set up and running in order to enable location insertion. Location insertion will work even if your location extensions <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704420">don’t show because of other extensions</a>. We detect location based on where your customer is physically located or by the geographic locations she may have shown interest in.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Find out more about <a href="http://support.google.com/adwords/bin/answer.py?answer=2404180">location insertion and location extensions</a>.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>Better clarity and control</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">When we launched <a href="http://adwords.blogspot.com/2011/03/location-targeting-on-adwords-now-with.html">advanced location targeting</a> in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Read more about these enhancements in the <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722038">Help Center</a> and in this <a href="http://adwords.blogspot.com/2012/04/more-clarity-and-control-with-location.html">blog post</a>.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">There is significant opportunity for businesses to reach local customers online and win moments that matter by delivering the right ad in the right context. Stay tuned for more information on how ZIP Code targeting can help you grow your business.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">We want to hear from you about your success in getting local with AdWords--<a href="https://docs.google.com/a/google.com/spreadsheet/viewform?formkey=dFllaVNIR0hNV3p0MnJ4UGNTajl0aUE6MQ">share your story here</a> and we might reach out to you to participate in our upcoming blog posts.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Posted by Richard Holden, Product Management Director</div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-68332850627516630632012-04-06T12:14:00.001-07:002012-04-06T12:15:34.361-07:00More clarity and control with location targeting improvements<div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">When we launched <a href="http://adwords.blogspot.com/2011/03/location-targeting-on-adwords-now-with.html">advanced location targeting</a> in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>Location targeting is now easier to understand.</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">First, we’ve reworded the options to help make them clearer. Here is what the options for advanced location targeting used to look like:</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><a href="http://4.bp.blogspot.com/-IMrEQ3kdSlE/T33BXpIOSRI/AAAAAAAAAWM/Rx3evvKoLlw/s1600/ALT1.png"><img src="http://4.bp.blogspot.com/-IMrEQ3kdSlE/T33BXpIOSRI/AAAAAAAAAWM/Rx3evvKoLlw/s400/ALT1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5727946913006635282" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 400px; height: 55px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Here is what we’re unveiling today:</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><a href="http://1.bp.blogspot.com/-riXJVaQ7W5E/T33Bal7PfeI/AAAAAAAAAWY/HvNLR06B2X0/s1600/ALT2.png"><img src="http://1.bp.blogspot.com/-riXJVaQ7W5E/T33Bal7PfeI/AAAAAAAAAWY/HvNLR06B2X0/s400/ALT2.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5727946963686489570" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 400px; height: 79px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>Show ads to people in a physical location, without exception.</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Previously, if you had selected “Target using physical location,” your ad would show to people in your targeted location as long as they were not searching for something related to a different location. Now, when you select “People in my targeted location,” your ad shows to people in your targeted location, without exception.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Let’s say you are an airline using physical location targeting to reach customers in Atlanta, GA looking to fly to Hawaii. You have the keyword “flights to hawaii” in your ad group. Previously, your ad wouldn’t appear for any prospective customers in Atlanta that were searching for “flights to hawaii” because the search term indicated that they were interested in Hawaii. With the new setting “People in my targeted location,” the airline can now reach the customers in Atlanta searching for “flights to hawaii.”</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">This enhancement has been beneficial in increasing VEGAS.com’s ability to target offers to users based on where they are located at the time of the search. “As a leading destination travel site, our goal is to send the right message to a user as they plan their travel well ahead of time from their home market. Advanced Location Targeting has given us that ability,” said Dan Hippler, Vice-President of Marketing, Vegas.com.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>Greater control over location targeting on the Display Network</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Previously, the only location targeting signal applicable to ads on the Google Display Network was the likely physical location of the user. Now, both the location extracted from the content of the page and the likely physical location can be used, making advanced location targeting applicable for the Display Network for the first time. The default setting is to show to people “in” or “viewing pages about” your targeted location, but you can edit this option at any time.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Let’s say a customer in Atlanta is planning a trip to Hawaii and she’s looking at websites about fun things to do in Hawaii. A coffee plantation tour service from Hawaii would like to show ads about its offers to such a user. Similarly, an airline would like to advertise flight services to this user. The new targeting enhancements give the tour service and airline such capabilities, as both an ad targeted to Hawaii for a coffee plantation tour and an ad targeted to Atlanta for flights from Atlanta may now both show on the same page.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">There are several situations in which we will not use location to target an ad. For example, a user reading about news in Hawaii may not be interested in “Hawaii tours”. For this reason, we currently only consider the location signal on a limited set of pages when we believe it may be useful. You can gain insight into the sites on which your ads are showing on the <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404178">placement report</a>, and into the locations on the <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=95978">geographic report</a>.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Note that all campaigns targeting the Display Network will automatically be opted into the default option, which is to reach people in, searching for, or viewing pages about your targeted location. If you wish to exclude campaign traffic from people viewing pages about your location, you can choose “People in my targeted location” in advanced location options.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><b>More easily avoid getting impressions for excluded areas</b></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">We have also changed the advanced location exclusion methods. Previously, the less restrictive option, “Exclude by physical location only,” was the default. Based on feedback from advertisers, we have re-worded the exclusion options and made the more restrictive option, “People in, searching for, or viewing pages about my excluded location,” the default. This way you avoid getting impressions for excluded areas regardless of whether your customers are located or interested in those areas.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">What it looked like before:</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><a href="http://3.bp.blogspot.com/-I-4EJk9L9UA/T33BdJlD9PI/AAAAAAAAAWk/948yARJletY/s1600/ALT3.png"><img src="http://3.bp.blogspot.com/-I-4EJk9L9UA/T33BdJlD9PI/AAAAAAAAAWk/948yARJletY/s400/ALT3.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5727947007616873714" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 400px; height: 39px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">What we’re launching today:</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><a href="http://4.bp.blogspot.com/-ErQLEnxh2pQ/T33BgOesQ6I/AAAAAAAAAWw/xt3Rd_Su9U0/s1600/ALT4.png"><img src="http://4.bp.blogspot.com/-ErQLEnxh2pQ/T33BgOesQ6I/AAAAAAAAAWw/xt3Rd_Su9U0/s400/ALT4.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5727947060471940002" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; cursor: pointer; width: 400px; height: 56px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">For example, now by default excluding Chicago means your ad won’t show for customers in Chicago or those outside Chicago who included “Chicago” in their searches.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">This change will only impact newly created campaigns and will not affect existing campaigns.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Remember, advanced location targeting may limit the exposure of your ads, so it isn’t suited for all advertising goals.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">To find out more about advanced location targeting or to change your settings, visit our <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722038">help center</a>. If you use AdWords Editor, details on how these changes will impact you can be found in the <a href="http://support.google.com/adwords/editor/bin/answer.py?hl=en&answer=2518659">AdWords Editor help center</a>.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Posted by Smita Hashim, Group Product Manager Local Ads</div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-82963432215216002362012-04-04T04:55:00.001-07:002012-04-04T04:55:51.001-07:00Google Ads - now on Google+<div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">When we <a href="http://adwords.blogspot.com/2011/11/get-closer-to-your-customers-with.html">launched Google+ Pages last November</a>, we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">We’re now excited to share that Google Ads will be joining Google+ Pages to provide you, our advertising partners, with the latest Google advertising product news, training, tips and Hangouts that can help make the web work for you. We hope it will become a useful resource for growing your business, reaching customers in the moments that matter, and making smarter decisions.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><a href="https://plus.google.com/114353304932511604018/posts"><img src="http://1.bp.blogspot.com/-KHMkfjPgR28/T3nVIn1zCaI/AAAAAAAAATQ/W9Pbt37NSko/s400/google%2Bads.PNG" border="0" alt="" id="BLOGGER_PHOTO_ID_5726842745288591778" style="max-width: 550px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 131px; " /></a></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><i><a href="https://plus.google.com/114353304932511604018/posts">Click to view page</a></i></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); text-align: center; "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Here’s a quick peek at what you can expect from the Google Ads page on Google+:</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><ul><li>Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics</li><li>Receive how-to information, best practices, and recommendations</li><li>Learn about upcoming trainings and events</li><li>Attend Hangouts with product experts</li></ul></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Add Google Ads to your circles <a href="https://plus.google.com/114353304932511604018/posts">here</a>. We look forward to connecting with you on Google+.</div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); "><br /></div><div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; background-color: rgb(255, 255, 255); ">Posted by: Christina Park and Katie Miller, Ads Product Marketing</div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-73207062086096194922012-03-05T08:09:00.003-08:002012-03-05T09:51:52.548-08:00Learn with Google Webinar Program<b id="internal-source-marker_0.9220268246717751" style="text-align: -webkit-auto; "><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">At Google, one of our goals is to help make the web work for your business. Today we’re introducing the </span><a href="http://www.google.com/ads/experienced/webinars.html" style="font-family: Times; font-size: medium; "><span style="font-size: 15px; font-family: Arial; color: rgb(17, 85, 204); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Learn with Google webinar program</span></a><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "> that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics. </span><br /><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><br /><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">We’re kicking off the program with eight live webinars in March: </span><br /><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><ul style="font-family: Times; font-size: medium; "><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video</span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 14 at 10am PDT: Introduction to the Google Display Network</span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising </span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives</span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 21 at 10am PDT: Reaching Your Goals with Google Analytics</span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 22 at 10am PDT: GoMo for Publishers</span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort</span></li><li style="list-style-type: disc; font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; "><span style="color: rgb(34, 34, 34); vertical-align: baseline; white-space: pre-wrap; ">March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns</span></li></ul><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Check out our new </span><a href="http://www.google.com/ads/experienced/webinars.html" style="font-family: Times; font-size: medium; "><span style="font-size: 15px; font-family: Arial; color: rgb(17, 85, 204); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">webinar page</span></a><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "> to register for any of the sessions or to access on-demand webinars. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our </span><a href="http://www.google.com/calendar/embed?src=google.com_9q4icv1q0nl3jpc278ahi7use8%40group.calendar.google.com&ctz=America/New_York" style="font-family: Times; font-size: medium; "><span style="font-size: 15px; font-family: Arial; color: rgb(17, 85, 204); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Learn with Google Webinar calendar</span></a><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "> to automatically see upcoming webinars in your Google Calendar.</span><span style="font-size: 15px; font-family: Arial; color: rgb(255, 0, 0); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><br /><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><br /><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that you’ll use these tips and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you join us!</span></b><div><b style="text-align: -webkit-auto; "><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "><br /></span></b></div><div><b id="internal-source-marker_0.9220268246717751" style="text-align: -webkit-auto; "><span style="font-size: 15px; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Erica Tsai, Product Marketing Manager</span></b></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-87732797315866456342012-02-29T05:41:00.001-08:002012-02-29T05:43:12.897-08:00Google@SXSW: A taste of the Googleplex, in Austin<span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Part of what makes Google such a fun place to work is that there’s always something going on: diverse talks, lunchtime concerts, impromptu game tournaments, you name it—all wrapped up with a collective passion for building a better web. So when we were thinking of what we should do for this year’s SXSW, it was pretty obvious: let’s package up a few of the things that we love about Google and bring them with us to Austin, Texas.</span><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><b style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Interactive talks</b><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Our participation kicks off on Friday, March 9, in a fireside chat where senior vice president </span><a href="https://plus.google.com/u/0/107117483540235115863/posts" style="color: rgb(28, 82, 186); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Vic Gundotra</a><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "> will discuss the future of the Google+ project with </span><a href="https://plus.google.com/u/0/112374836634096795698/posts" style="color: rgb(28, 82, 186); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Guy Kawasaki</a><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">. We also have Googlers speaking on more than 25 panels, covering topics as varied as the design of Google and YouTube, changing the world through hacking and WebGL’s impact on the web.</span><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><b style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Google Village</b><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">On March 10-11 we’ll open up the Google Village. We’re taking over Rainey Street (just a few steps away from the Austin Convention Center), setting up shop in four houses and packing them full of demos, drinks, talks and, of course, live music. Here’s what you can expect at each of the houses:</span><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><ul style="margin-top: 0.5em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 2em; list-style-position: initial; list-style-image: initial; color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><b>Android House:</b> We’re showcasing the latest and greatest from Android, including phones and tablets running Android 4.0, live music on the backyard stage, and a look at cool entertainment for your device.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><b>Google Maps House:</b> Interested in enhancing Google Maps with biking directions or updating the business information in your local neighborhood? We'll show you how, plus many other ways you can add more map data to the places you know and love.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><b>Developer House:</b> Participate in code labs and spend a day with the team building LEGO race bots controlled by Android, leading up to the ultimate rumble Sunday evening. Learn more on the <a href="http://googledevelopers.blogspot.com/2012/02/google-developers-house-at-sxsw.html" style="color: rgb(28, 82, 186); ">Developers Blog</a>.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><b>Discovery House:</b> Find out more about our latest creative and advertising products, and see how Google can help you expand your business—or maybe start one.</li></ul><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><b style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Live from the Lot</b><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">There’s no place like Austin for live music, and on March 15-16 </span><a href="http://music.google.com/" style="color: rgb(28, 82, 186); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Google Music</a><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">and </span><a href="http://www.youtube.com/presents" style="color: rgb(28, 82, 186); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">YouTube Presents</a><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "> will host </span><i style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Live from the Lot</i><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">, two days of concerts atop a downtown parking garage. We’ll have performances by The Shins, Gossip, The Ting Tings and Heartless Bastards, to name a few. If you can't make it in person, tune in online for a full live stream of both days’ shows at</span><a href="http://youtube.com/presents" style="color: rgb(28, 82, 186); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">youtube.com/presents</a><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">.</span><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Plus, artists officially showcasing at SXSW can also stop by our artist lounge at</span><i style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Live from the Lot</i><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "> to relax and recharge with food, laundry machines, massages and more. </span><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Get more details about our plans for SXSW on our </span><a href="http://google.com/events/sxsw" style="color: rgb(28, 82, 186); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">website</a><span style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">. The trucks just finished packing up the last Android statue, and we’re all ready to go. It’s Austin or bust—hope to see you there! </span><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><br style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; "><span class="byline-author" style="color: rgb(84, 86, 89); font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; text-align: -webkit-auto; ">Posted by Marc Vanlerberghe, Marketing Director for Android</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-21003453659654193632012-02-21T06:40:00.006-08:002012-02-21T07:05:36.634-08:00"Cold, Cold Heart"<img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 193px;" src="http://3.bp.blogspot.com/-xNbQwgZDsQg/T0Ovm5AWO4I/AAAAAAAAAJ4/Vb6BZiIP9KQ/s320/Valentine%2527s.tiff" border="0" alt="" id="BLOGGER_PHOTO_ID_5711601835108088706" /><br /><span><span style="font-size: 100%;">In case you missed it, <a href="http://www.youtube.com/watch?v=WTGUjRJiqik&feature=autoplay&list=UUK8sQmJBp8GCxrOtXWBpyEA&lf=plcp&playnext=1">here's</a> a light-hearted Valentine's Day clip that's worth watching. Enjoy!</span></span><div style="font-family: Georgia, serif; font-size: 100%; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; "><br /></div><div><span><br /></span></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-26441842147936035302012-02-05T06:47:00.000-08:002012-02-05T06:59:11.110-08:00Playbook for tackling the Super Bowl with Google<div><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">(from the <a href="http://googleblog.blogspot.com/">official Google blog</a>)</span></div><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><div><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br /></span></div>While thousands of lucky fans will brave the crowds at the </span><a href="http://www.lucasoilstadium.com/" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Lucas Oil Stadium</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready. </span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">As the New York Giants and New England Patriots prepare for kickoff, here are several ways to make the most of the big game with Google—wherever you’re watching. You can explore the full list in our </span><a href="http://www.google.com/insidesearch/gameday.html" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Game Day with Google playbook</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">, a new page on </span><a href="http://www.google.com/insidesearch/index.html" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Inside Search</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> that we’ve filled with tips on how to use Google to enjoy the game. </span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><b style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Get the inside scoop</b><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Visit the </span><a href="https://plus.google.com/111357451540306180278/posts" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Giants</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> and </span><a href="https://plus.google.com/104575966132044223493/posts" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Patriots</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> Google+ pages for behind-the-scenes coverage and details on a chance for you to join the </span><a href="https://plus.google.com/u/0/111357451540306180278/posts/ba4uEYkadis" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Giants pre-game hangout</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> on Thursday for a face-to-face chat with the players. Be sure to leave a comment on their post for a chance to participate.</span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><div class="separator" style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); clear: both; text-align: center; "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8SDyWzIVOOnE1VZTrHyJVtJo0LPuwkymc1Fwfpn4OGmbZvtEe1TWRmnf7QEVL6qmHhpfFMDjwHeEw_IUjrlQGPYDDcIfDaBYYjqLUWKUPaU20-XS791RPZpK6yUf9UWRtFQ75/s1600/hangout.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; "><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8SDyWzIVOOnE1VZTrHyJVtJo0LPuwkymc1Fwfpn4OGmbZvtEe1TWRmnf7QEVL6qmHhpfFMDjwHeEw_IUjrlQGPYDDcIfDaBYYjqLUWKUPaU20-XS791RPZpK6yUf9UWRtFQ75/s1600/hangout.png" style="border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; " /></a></div><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">On Monday, Feb 6 at noon ET, stop by the </span><a href="https://plus.google.com/105583492976160498186/posts" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">NBC Sports</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> Google+ page for a Hangout On Air with CNBC sports business reporter </span><a href="https://plus.google.com/116236244209584756325/posts?hl=en" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Darren Rovell</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">. He’ll chat about the previous day’s game and review the best commercials with fans that drop in. Leave a comment on </span><a href="https://plus.google.com/u/0/105583492976160498186/posts/L31n6mUSgwY" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">this</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> NBC Sports post to throw your name in the hat to be one of the lucky participants who will chat with Rovell On Air. </span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><div style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); text-align: center; "><iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/6Vgs-Y183Qc" width="480"></iframe></div><div style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); text-align: center; "><br /></div><b style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Plan your party</b><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Super Bowl party rivalry is already in full swing with Indiana leading the pack in Google searches for [</span><a href="http://www.google.com/insights/search/#q=super%20bowl%20party&geo=US-NY%2CUS-MA%2CUS-IN&date=today%201-m&cmpt=geo" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">super bowl party</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">], ahead of both New York and Massachusetts. Despite New York being the home state of the buffalo wing, searches for [</span><a href="http://www.google.com/insights/search/#q=chicken%20wings&geo=US-NY%2CUS-MA&date=today%2012-m&cmpt=geo" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">chicken wings</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">] are nearly 50 percent higher in Massachusetts. </span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">If you’re looking for a dip recipes, [</span><a href="http://www.google.com/insights/search/#q=hummus%2Cguacamole%2Cqueso%2Cbean%20dip&geo=US&date=today%2012-m&cmpt=q" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">hummus</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">] reigns supreme, followed by guacamole, queso and bean dip. Use </span><a href="http://www.google.com/landing/recipes/" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Google Recipe search</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> to find a recipe with the ingredients to make everyone happy. Or, swing by </span><a href="http://www.chefhangout.com/hangout/list.php?search[categories]=78" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">ChefHangout</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> on Google+ to join a cooking class on favorite Super Bowl party foods. </span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><b style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Talking babies or barking dogs? You decide. </b><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">It wouldn’t be the Super Bowl without the commercials. We’ve already seen a flurry of </span><a href="http://youtube-trends.blogspot.com/2012/01/automotive-ad-teasers-becoming-norm.html" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">pre-game teasers</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> pop up on YouTube and Google+, but which commercial will reign supreme? Our fifth annual </span><a href="http://www.youtube.com/adblitz" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">YouTube Ad Blitz</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> in partnership with NBC Sports enables you to replay and vote on your favorite commercials online from a laptop, mobile phone or tablet. Tune in to the</span><a href="http://www.youtube.com/adblitz" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">YouTube Ad Blitz channel</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> or </span><a href="http://nbcsports.com/" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">NBCSports.com</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> to watch and rate the commercials. </span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><div class="separator" style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); clear: both; text-align: center; "><a href="http://www.youtube.com/adblitz" imageanchor="1" style="margin-left: 1em; margin-right: 1em; "><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyVPxSJr80VcHyDLrUc2cgpRPxSexs8ArOmjPJYon1LDOOFni0EnaZvBVEE4v15tQpWdK7Tdhjjkp40qEDeh2yiI_Ue1-09aZ2tZ5aie0fRNdDnUXH6mbTwJJt5B0XAAD2xd4w/s500/Ad+Blitz_+super+bowl+image_final.png" width="500" style="border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-image: initial; " /></a></div><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><b style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Watch the <a href="https://plus.google.com/u/0/101336441946387245415/posts">Madonna</a> premiere on YouTube</b><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">If the halftime show interests you more than counting yards gained and lost, get an early taste of the show with Madonna’s music video premiere for “Give Me All Your Luvin” featuring Nicki Minaj and M.I.A on her official </span><a href="http://www.youtube.com/user/madonna" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">youtube.com/Madonna</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> channel this Friday and on the </span><a href="http://www.youtube.com/adblitz" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">YouTube Ad Blitz</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> channel pre-game on Sunday. You can pre-order her deluxe album right there in the video description. And make sure to tune in to Madonna’s </span><a href="https://plus.google.com/u/0/101336441946387245415/posts" style="font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">Google+ profile</a><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "> all week long for her latest news.</span><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); "><span style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; background-color: rgb(255, 255, 255); ">May the best team win!</span><br /><div><span class="byline-author"><br /></span></div><div><span class="byline-author">Posted by Mark Valkenburgh from the Google CPG Team</span></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-78308232095993806392012-01-25T19:53:00.000-08:002012-01-25T19:55:51.219-08:00What We Learned from CES 2011<div><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><span >(Cross-posted on <a href="http://googleretail.blogspot.com/">Google Retail Blog</a>)</span></span></div><span ><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><div><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br /></span></div>Well, it’s been just over a week since we wrapped up another exciting CES with some very innovative new product displays. From the world’s thinnest tablet (and a concept tablet...and a waterproof tablet!), to a range of smart tvs, to a surge in ultrabook designs, and of course who could leave out the sleek new smartphones, this year’s show had many talked about products.</span><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">But what will have consumers buzzing the remainder of the year, as many of these products gear up for their official releases? While it’s tough to predict that, we did want to take a quick look at what happened after CES last year, to glean insights into some trends we can look for this year.</span><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><b style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Insight #1: CES week search volume could be a good indicator of launch week popularity</b><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "></span><div style="font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); text-align: center; "><a href="http://3.bp.blogspot.com/-UdbkUwe8EG0/TyA_rfHdt-I/AAAAAAAAAWo/nEiKiOdHF50/s1600/Top+CES+searched+products+2011.png" target="_blank" style="margin-left: 1em; margin-right: 1em; "><span ><img border="0" height="200" src="http://3.bp.blogspot.com/-UdbkUwe8EG0/TyA_rfHdt-I/AAAAAAAAAWo/nEiKiOdHF50/s400/Top+CES+searched+products+2011.png" width="400" /></span></a></div><div style="font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); text-align: center; "><span ><br /></span></div><span ><b style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Insight #2: CES 2012’s Top 5 Products had 50% more Google Searches than CES 2011’s Top 5</b><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">ASUS Transformer Prime looks like a potential big winner based on Google search volume, and its volume was even greater than two of last year’s hottest products, the HTC Thunderbolt and Motorola Atrix.</span><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "></span><div style="font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); text-align: center; "><a href="http://3.bp.blogspot.com/-VLhe7rLmFzQ/TyA_0VWUqNI/AAAAAAAAAWw/0ThDSRjhFJg/s1600/top+five+ces+product+searches+2012.png" target="_blank" style="margin-left: 1em; margin-right: 1em; "><span ><img border="0" height="183" src="http://3.bp.blogspot.com/-VLhe7rLmFzQ/TyA_0VWUqNI/AAAAAAAAAWw/0ThDSRjhFJg/s400/top+five+ces+product+searches+2012.png" width="400" /></span></a></div><span ><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><b style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Insight #3: Samsung made a much bigger splash this year with 3 of top 5 mobile searches, while in 2011, HTC had 2 of the top 5 products.</b><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "> </span><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><i>Top products are determined based on query volume.</i></span><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "></span><div style="font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); text-align: center; "><a href="http://3.bp.blogspot.com/-Ll4rXSa3ld8/TyBAcy6dAlI/AAAAAAAAAW4/ySdFL5MYK08/s1600/top+mobile+CES+products.png" target="_blank" style="margin-left: 1em; margin-right: 1em; "><span ><img border="0" height="198" src="http://3.bp.blogspot.com/-Ll4rXSa3ld8/TyBAcy6dAlI/AAAAAAAAAW4/ySdFL5MYK08/s400/top+mobile+CES+products.png" width="400" /></span></a></div><span ><b style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Insight #4: Among top launches, the Nokia Lumia was the most frequent 2012 product searched in a single session on Google.com and heavily searched on YouTube.</b><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "> </span><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><i>The ASUS Eee Pad and Transformer Prime were cross-researched on Google.com most often with the Lumia. User activity on Youtube showed top term Nokia Lumia with 1.3 million video views for the Nokia LumiaTV ad.The ASUS Eee Pad had ~400K video views for review and there were about ~540K views for “Ipads2 vs ASUS”.Consumers are searching primarily for products and product reviews on Google.com & YouTube to learn more about new launches during CES.</i></span><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "></span><div style="font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); text-align: center; "><br /></div><div style="font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); text-align: center; "><span style="margin-left: 1em; margin-right: 1em; "><a href="http://2.bp.blogspot.com/-tzZ7yQdiwKc/TyBA8KK3JII/AAAAAAAAAXA/eBO0qfevBi4/s1600/nokia+lumina+top+searched+launch.png" target="_blank" style="margin-left: 1em; margin-right: 1em; "><img border="0" height="128" src="http://2.bp.blogspot.com/-tzZ7yQdiwKc/TyBA8KK3JII/AAAAAAAAAXA/eBO0qfevBi4/s400/nokia+lumina+top+searched+launch.png" width="400" /></a></span></div><span ><br style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); "><span style="font-family: arial, sans-serif; text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Nina Thatcher and Amy Liu, The Google Tech Team</span></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-34769604.post-34188991695380348992012-01-16T12:24:00.000-08:002012-01-16T12:27:53.373-08:002012 Predictions For Marketing To Moms<div><span ><span class="byline-author">Great article out this week on by Holly Pavlika at mediapost emphasizing the importance of video and mobile in marketing to moms in 2012. </span>You can read the whole thing <a href="http://www.mediapost.com/publications/article/164952/2012-predictions-for-marketing-to-moms.html">here</a>. </span></div><div><span ><br /></span></div><div><span >Here are the video and mobile highlights:</span></div><div><span class="byline-author" ><p style="text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">1. More mom video content on the web.</p><p style="text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Moms love to view other moms in action. They trust what another mom has to say more so than they do celebrities. And they consume a lot of video on a weekly basis. So it’s only natural that video content will continue to rise. YouTube is commissioning new channels and Deca has launched “Kin,” a mom/women’s channel. And, don’t forget “The Mom’s View” from Maker Studios. Moms are also finding that their personal channels on YouTube can turn them into web celebs, lead to book deals and make them money with the right content. Brands need to jump on the video bandwagon if they want to stay engaged with mom.</p><p style="text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">2. Mobile will continue to influence mom’s path to purchase.</p><p style="text-align: -webkit-auto; background-color: rgba(255, 255, 255, 0.917969); ">Moms armed with smartphones are putting them to good use. Brands that don’t yet have a mobile strategy are way behind the curve. Moms see mobile as their command center and remote control for managing life. According to BabyCenter, 53% of moms purchased a smartphone because they had become a mom. And, it’s influencing her path to purchase. With smartphone and apps in hand, she can comparison shop, check out potential purchases with friends, download coupons, manage the budget and more. Her phone is connecting her to all the information and references she needs to make a purchase decision.</p></span></div>Unknownnoreply@blogger.com