Google CPG blog - News and Notes from Google"s CPG Vertical


Wednesday, January 06, 2010

Posted by Jenny Liu, Industry Marketing Manager for CPG

In Oct 2009, Google and the Wharton School partnered up to create
Fast.Forward., a YouTube brand channel that provides quick perspectives on managing change, while exploring what will define success through the continual evolution of marketing.

Through short videos, ranging in length from 30 seconds to 3 minutes, industry and academic thought leaders share their thoughts/views/insights on the marketing landscape and how it has changed, ways they feel marketers can leverage new and recent findings, best practices to make more progressive/informed marketing & advertising decisions, and other pertinent questions on the minds of marketers today.

Google CPG is excited to share the launch of CPG specific content on the channel! To find this carousel, visit, scroll to CPG in the center carousel and hit play.

Today, we bring to life some thought starters about targeting Moms:

View Lisa Mann, VP of Consumer Experiences from Kraft give advice on how to reach mom marketers:

Watch Patrick Kraus, Director of Pampers for N.A. from P&G, comment around how the recession has impacted moms.

You can also listen to Tina Sharkey, chairman and global president of BabyCenter, share the future "8th" face of Moms

This year, we will be building up CPG thought leadership content on this channel. Contact us if you are interested in contributing!