Thursday, May 02, 2013

New Learn with Google Webinars to Help you Become a Smarter Digital Marketer

At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. 
Upcoming live webinars: 

May
[YouTube] Driving Direct Response with Video
[Shopping] Google Shopping 101: Google Shopping for Beginners
[Research] New Research: How US Shoppers use Smartphones in Stores
[Mobile] Driving Deeper Engagement with your App Users 
[Mobile] Driving Brand Engagement with Mobile Rich Media
[Analytics] Measuring Success in a Multi-Device World 

June
[Mobile] Understanding Mobile Ads Across Marketing Objectives
[Shopping] Google Shopping 201: Merchant Center Deep Dive
[YouTube] Building your Business with YouTube Video Ads 
[Analytics] Metrics for the Mobile App Ecosystem 
[Search] What's New & Next in AdWords
[Analytics] Unleashing the Combined Power of Google Analytics & AdWords
[Social] Growing your Business & Engaging your Audience with Google+ 
[Shopping] Google Shopping 301: Creating & Optimizing Product Listing Ads
[Social] Launching & Amplifying your Impact Across Social Channels 
[Display] Reaching the Right Audience with Remarketing
[Research] Creating Custom Infographics with the New Google Databoard


Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern. 

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars. 

During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features. Check out our upcoming webinars for another chance to win! 

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session! 

Posted by Erin Molnar, Marketing Coordinator, Learn with Google

Thursday, March 14, 2013

Think Insights: Marketer data, information and inspiration just got a new address

Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web.

Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories:

• In Understanding the Full Value of Mobile, learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved the mobile brought a 680% incremental increase in ROI.
  

• The Hyundai Elantra: Driveway Decision Maker campaign lets you watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.
  
  
• YouTube Ads Leaderboard shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.
  
  For consumer marketers, come visit the Consumer Goods industry page, which has all of the latest research and insights coming out of the CPG industry, all in one place. Check out the headlining story, Young Males’ Digital Path to Purchase, which examines how the internet affects what guys buy. The conclusion? Guys 18-34 years old search twice as much as the rest of the population, and half discover new products in the process.

In our Perspectives section, we tap our own experts—as well as heads of industry, digital visionaries and Wharton professors—to lend their insights and analyses on the topics that matter most to marketers. The Product & Tools section contains information about our products and advertising platforms, as well as Planning Tools like the Brand Impressions tool and the popular Real-Time Insights finder.

For consumer marketers, come visit the Consumer Goods industry page, which has all of the latest research and insights coming out of the CPG industry, all in one place. Check out the headlining story, Young Males’ Digital Path to Purchase, which examines how the internet affects what guys buy. The conclusion? Guys 18-34 years old search twice as much as the rest of the population, and half discover new products in the process.

We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns. Explore the site now, and if you like what you discover, don't forget to subscribe to our Think Letter for a monthly round-up of our most popular content.


Authored by Lisa Gevelber, Head of Global Ads Marketing

Win moments that matter in 2013 with Learn with Google webinars

Wednesday, January 30, 2013

What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.

Check out our upcoming live webinars:

Build Awareness

02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media

Drive Sales

01/29 [Analytics] Google Tag Manager: Technical Implementation
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What's New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing

Visit our webinar site to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator, Learn with Google

Friday, January 11, 2013

Introducing Zavers by Google — helping retailers and manufacturers deliver relevant coupons to shoppers

Today we’re excited to introduce Zavers by Google—a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons.

Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.

With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers—no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf.

Zavers by Google is growing fast. This month we are thrilled to welcome New York’s Original Grocer, D’Agostino, as the latest partner in our retail network. In the coming months, we will be announcing partnerships with a number of other major retailers.

Retailers and manufacturers can see first-hand how Zavers works by visiting our demonstration booth at the annual NRF Convention & Expo, January 14-15 (booth #2281).

If you are a U.S.-based retailer or packaged goods manufacturer, let us show you how Zavers by Google can help. To get started, please contact our sales team at g.co/contact-zavers or visit our website at google.com/zavers.

Posted by Spencer Spinnell, Director, Emerging Platforms, Google Commerce

Wednesday, December 05, 2012

Build Your Digital Brand with Google+ Webinar

The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page.

With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in just a few months. For instance:

• H&M -- The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions and lifestyle to life on the platform. They’ve also utilized Ripples to identify their trendsetters and saw a 22% clickthrough rate boost after implementing social extensions in AdWords.

• Cadbury -- The chocolate maker has reached a following of nearly 3 million users with a combination of creative posts, Hangouts on Air and even the launch of their Dairy Milk Bubbly bar. They’ve also installed the Google+ badge on the company’s web homepage, making it easy as chocolate to follow the brand.

Like the ideas here? Log on Thursday to learn more about how to create, capture and sustain demand for your brand using Google+. And if you’re going to miss this while you’re at SMX Social in Las Vegas next week, check back at the webinars page later for a recording of the webinar.

Posted by Sarah Neels, Sales Development Manager, CPG

Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Wednesday, October 31, 2012

Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Over the next few weeks, we’re offering four opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.

Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more.

If you have a question for Chris, leave your question as a comment on the Google+ Event.

Boost your success with Google+

Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:

• Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
• Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
• Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

Posted by Lindsay Rumer, Google+ for Business

Win Moments that Matter with Learn with Google Webinars

Wednesday, October 10, 2012

As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule of webinars below:

• 10/16 [Search] Drive Traffic to your Locations with your Online Campaigns
• 10/18 [Video] TrueView Video Advertising Strategies for the Holidays
• 10/23 [Mobile] Understanding your App Users with Google Analytics
• 10/24 [Research] Real-Time Insights with Google Consumer Surveys
• 10/25 [Display] Remarketing Series: Getting Started with Remarketing
• 10/30 [YouTube] TrueView Video Advertising for Agencies
• 10/31 [Social] Social Media Best Practices for a Successful Holiday Season
• 11/01 [Video] Optimizing TrueView Video Ad Campaigns
• 11/02 [Analytics] Attribution Modeling for Digital Success     
• 11/06 [Video] YouTube Analytics for Advertisers
• 11/07 [Video] Remarketing Series: YouTube and Video Remarketing
• 11/08 [Social] Social that Adds Up: Performance and Measurement
• 11/13 [Analytics] Getting Started with Google Tag Manager
• 11/14 [Social] Supercharge your Social Media Initiatives with Video   
• 11/15 [Display] Remarketing Series: Getting Started with the New Remarketing Tag
• 11/27 [Display] Remarketing Series: Getting Started with Similar Audiences
• 11/29 [Mobile] New Tablet Research: How to Win on the Third Screen
• 12/05 [Mobile] Capturing the Full Value of Mobile with Click-to-Call and Call Metrics
• 12/06 [Social] Building a Digital Brand with Google+
• 12/12 [Analytics] Remarketing Series: Remarketing with Google Analytics

All webinars are at 10 PT/ 1 ET.

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator

So You Weren't An Early Adopter: How to Kick Start Social with Google+

Tuesday, August 21, 2012

Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT. RSVP for the Hangout on our Google+ Event page.

Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.  

Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:

• +Esteban Contreras from +Samsung
• +Kip Wetzel from +Comcast
• +Ricky Cadden from +RadioShack

We hope you can join us to begin using Google+ for your business. If you have a question for the panel, leave your questions as a comment on our Google+ Event.

To get yourself geared up for the hangout, check out the two newest Google+ business case studies. Toyota Global has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space, ES Corporation is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.

Posted by Lindsay Rumer, Google+ for Business

New Learn with Google Webinars Help Make the Web Work for You

Thursday, August 09, 2012

It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule below:

• Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)
• Aug 28 at 10am PDT Optimizing your Video Ad Campaigns
• Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable
• Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor
• Sept 6 at 10am PDT Making the Most of Recent AdWords Updates
• Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords
• Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts
• Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display
• Sept 19 at 10am PDT The Importance of Search Advertising
• Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales
• Sept 26 at 10am  PDT GoMo: Mobilize your Site and Maximize your Advertising
• Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!

Erin Green, Marketing Coordinator

Outdoor Life: When the temperature spikes, so do Google searches for grilling and margarita recipes

Tuesday, August 07, 2012

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes.  See full Adweek article here.

Google and GroupM Next Launch SPARK Education Series

Thursday, June 07, 2012

Today we’re kicking off a partnership with GroupM Next, the innovation unit of GroupM, called Spark, a series of custom, co-programmed events focused on delivering unique education and innovation experiences for  brands – specifically, clients of GroupM media agencies. We created this initiative together to cultivate education and dialogue for verticals that are under-represented in the broader digital media space in terms of data, research and opportunity. This partnership is the first of its kind for both Google and GroupM, in that it’s a series dedicated to client-focused education and is designed to address topics that directly impact brand opportunity and performance.

The first event, Spark: CPG, is taking place this afternoon in New York with nine leading CPG companies in attendance. In addition to discussions led by Google and GroupM Next execs, Kantar, Buzzfeed and Amazon are joining us as we, collectively as marketers, share insights, research and digital opportunities brands in the consumer packaged goods category can take advantage of.

A quick rundown of discussions on the docket at Spark: CPG in the context of marketing for CPG brands includes:

»      Making the web work for CPG brands – our take on how the consumer, and world around us, has changed

»      The digital enhanced path, exploring the ever-changing connection between consumers and brands and opportunities that exist through understanding new consumer behaviors and the role of technology

»      Marketing and messaging innovation across multiple screens

»      The power of video and building brands with the power of sight, sound and motion

»      Developing ‘content gifts’ in the social world and capturing opportunities by engaging your brand’s super sharers

»      How mobile commerce can connect shoppers to the places and CPG products they love

»      Fostering fluid innovation across marketing and process to enable agencies and brands to meet the pace of change in consumer dynamics and technology

In most cases, Spark will provide brands with insights and education they wouldn’t have access to elsewhere. Additionally, through ongoing collaboration between our companies, GroupM agencies and clients, we’ll identify areas of interest and need for brands across digital media, and foster opportunities as they emerge.