Google CPG blog - News and Notes from Google"s CPG Vertical

Thursday, May 02, 2013

New Learn with Google Webinars to Help you Become a Smarter Digital Marketer

At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. 
Upcoming live webinars: 

[YouTube] Driving Direct Response with Video
[Shopping] Google Shopping 101: Google Shopping for Beginners
[Research] New Research: How US Shoppers use Smartphones in Stores
[Mobile] Driving Deeper Engagement with your App Users 
[Mobile] Driving Brand Engagement with Mobile Rich Media
[Analytics] Measuring Success in a Multi-Device World 

[Mobile] Understanding Mobile Ads Across Marketing Objectives
[Shopping] Google Shopping 201: Merchant Center Deep Dive
[YouTube] Building your Business with YouTube Video Ads 
[Analytics] Metrics for the Mobile App Ecosystem 
[Search] What's New & Next in AdWords
[Analytics] Unleashing the Combined Power of Google Analytics & AdWords
[Social] Growing your Business & Engaging your Audience with Google+ 
[Shopping] Google Shopping 301: Creating & Optimizing Product Listing Ads
[Social] Launching & Amplifying your Impact Across Social Channels 
[Display] Reaching the Right Audience with Remarketing
[Research] Creating Custom Infographics with the New Google Databoard

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern. 

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars. 

During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features. Check out our upcoming webinars for another chance to win! 

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!