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Be the Valentine’s Day Wingman

Monday, February 02, 2009

Posted by Ashley Hedges, Account Planner, Consumer Packaged Goods

Looking to earn some extra points among male consumers?  We might have the perfect solution for you.  Valentine’s Day is just around the corner and we’re placing our bets that the men out there are in need of a wingman that has some quick ideas to make this Valentine’s Day extra special.

According to a recent survey conducted by Harris Interactive, on behalf of Whole Foods, 73% of respondents said they prefer dining out at home on Valentine’s Day vs. going out to eat because it is more personal, thoughtful or caring.

As men make their way into the kitchen trying to whip up a delicious meal for their significant other they’ll be looking for all the advice they can get, so be there to help them out.  Men will be going online to get cooking tips and to track down the perfect recipe.  Be the brand that comes to the rescue by launching paid search and contextually targeted campaigns.  Feed them meal ideas and shopping lists so they can spend less time searching and more time in the kitchen.  Help men survive Valentine’s Day and they’ll be sure to thank you later.