Holiday Insights and Tips from Google
Monday, November 28, 2011
Think it’s too late for holiday marketing initiatives? Think again!
Our December Adventure is just beginning - so bundle up, log on, and get ready to grow your holiday business day by day.Click here to visit Think with Google on Google+. To share the glow of these holiday insights, use #decemberadventure.
Five Truths of the Digital African American Consumer
Monday, November 28, 2011
If African American consumers aren't a part of your brand's digital strategy, they should be. African Americans are one of the most engaged, influential, and responsive online audience segments.
Last month, Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. The team, which included Google CPG's own Jason Crain, uncovered five key truths that every CPG marketer needs to consider:
- African Americans are early adopters, and are more likely to watch video online and to access online content via smartphones and other alternative platforms.
- Digital technologies provide an important “microphone” to African American consumers, who are significantly more likely to use Twitter and to recommend online brands and products to acquaintances.
- They are avid searchers, more likely to use search daily, and to click through on search ads.
- This audience is nearly 50% more likely than others to begin their “path to purchase” with search.
- African American consumers are substantially more responsive than the general population to digital video ads and smartphone ads.
Here's a cool infographic with even more study findings:
In addition to the graphic, the team also put together a 43-slide deck that you can steal from with pride for use in your own presentations.
For more thoughts on the research, check out the excellent coverage in AdWeek.
CPG Thought Leader Video Series Episode 6 - Ford's Matt Van Dyke
Monday, November 28, 2011
Today's video features Ford's Director of Marketing Communications Matt Van Dyke. He spoke to our 200+ attendees at Think Branding NYC about Ford's social media strategy, with a focus on Ford's use of Google+. In this episode, Matt discusses the importance of listening to consumers when planning social media strategies.CPG Thought Leader Video Series Episode 5 - Mindshare's Ritu Trivedi
Wednesday, November 23, 2011
Over the past four days, we've featured a consultant, two Googlers, and an entrepreneur in our CPG Thought Leader Video Series. Today's thoughts come from a leader in the agency world, Ritu Trivedi, Managing Partner at Mindshare. She discusses today's demanding consumers and how they are interacting with brands.
CPG Thought Leader Video Series Episode 4 - Consmr's Ryan Charles
Monday, November 21, 2011
In today's video, we hear from Ryan Charles, the founder and CEO of Consmr. Consmr is a ratings and reviews site for products in the food, home, and personal care spaces. The site's mission is to ensure that consumers make informed decisions about everyday products.Ryan's a huge believer in the concept of the Zero Moment of Truth (ZMOT). In this video, he shares his thoughts on how the consumer's path to purchase is evolving and how online research is shaping purchase decisions, even in categories formerly seen as "low consideration."
CPG Thought Leader Video Series Episode 3 - Google's Karen Sauder
Friday, November 18, 2011
In today's episode of the CPG Thought Leader Video Series, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the new brand storytelling opportunities that digital offers.CPG Thought Leader Video Series Episode 2 - Google's Karim Temsamani
Thursday, November 17, 2011
In episode 2 of the CPG Thought Leader Video Series, Karim Temsamani, VP of Global Mobile at Google, talks about the growth of the mobile industry overall and consumers' pattern of shifting access from desktop to the cloud.
CPG Thought Leader Video Series Episode 1 - McKinsey's David Edelman
Wednesday, November 16, 2011
Today we're launching a new video series on the Google CPG Blog. Every day for the next week, we'll post a video of an industry thought leader sharing advice with CPG companies about how to improve their digital marketing. All of the speakers featured in this series spoke at Google's Think Branding event in New York in October.
Our first video features David Edelman, Partner and Co-leader of the Global Digital Practice at McKinsey & Co, sharing his thoughts on online content development strategy. He talks about how businesses are finally realizing that a big part of what consumers are doing online is looking at content and recognizing the need to develop the type of content with which consumers want to engage.
If you're interested in speaking with David, you can reach out to him at David_edelman(at)mckinsey.com. You can also read his thoughts on Google's Think Branding event here.
Webinar Tomorrow: Make Your TV Campaign Smarter
Tuesday, November 15, 2011
Are you marketing a CPG brand next year? Will TV be part of your strategy...or at least, do you hope it will be? Let’s make 2012 the year we learn more from our TV campaigns. The Google TV Ads team would like to invite you to a webinar on Wednesday, November 16, 2011 to demonstrate how CPG brand marketers are getting smarter about their TV buys. Highlighting use-cases from your industry, members of the Google TV Ads sales team will show how Google TV Ads can support each stage of the product life cycle, including:
- The Google TV Ads sales team | ||||||||||
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This Week: Google+ Webinar and Help Desk Hangouts
Monday, November 14, 2011
As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. We’re offering two awesome opportunities for you to learn more about getting your business on Google+:Wednesday: Learn with Google Webinar: Getting Your Business on Google+
Wednesday November 16, 2pm ET. Register here.
Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be covered include:
- Setting up a Google+ Page for your business
- Best practices and early use cases for using Google+
- Promoting your Google+ Page
- Improving the performance of your ads with +1 annotations
Thursday November 17, 12pm - 3pm ET. Visit our Google+ Your Business page.
Still have questions? Talk face-to-face with a Google+ expert using our group video chat product, Hangouts. Learn technical tips, content strategies, and potential use cases for your business.
Check out how Zen Bikes uses Google Plus in this awesome video!
Ten Mobile Site Best Practices
Monday, November 14, 2011
Keep it Quick
Simplify Navigation
Be Thumb Friendly
Design for Visibility
Make it Accessible
Make it Easy to Convert
Make it Local
Make it Seamless
Use Mobile Site Redirects
Learn, Listen & Iterate
Think Insights with Google is out of beta and packing a data punch
Thursday, November 10, 2011
Quick pop quiz:- Based on search history, consumer demand for pretzels peaks in what month of the year?
- How much (in $) does search add to the world’s GDP?
- In 2011, what percent of people dreamed and brainstormed about their next vacation?
- What percent of the daily queries on Google.com have never been seen before?
If you only have a few minutes to spare, try playing with our new Real Time Insights Finder tool. With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the Official Call of Duty: Modern Warfare 3 game trailer.
Although we’ve made a lot of enhancements to Think Insights based on initial user feedback, we’re always trying to iterate and improve. So please don’t be shy! Join the conversation by adding the Think with Google page on Google+ to one of your circles, or stay tuned for updates by subscribing to our newsletter.
Think Insights is forward-thinking and rooted in data. We hope you’ll use it as a one-stop shop for consumer trends, marketing insights and industry research.
*Answers to pop quiz (they can all be found on Think Insights in less than 60 seconds):
- December, Real Time Insights Finder Tool
- $540 billion directly to global GDP, The Impact of Internet Technologies: Search Study, Jul 2011
- 50%, 5 Stages of Travel Interactive Infographic
- 16%, Search Fact & Stat
Re-thinking Mobile Marketing & Analytics webinar recording featuring Avinash Kaushik
Friday, November 04, 2011
Missed the Think Mobile webinar on Nov. 2nd? The recording is now available on the Google Business Channel on YouTube:
In this video, Avinash Kaushik shares some best practices mobile marketing strategies, and points out some strategies that you should beware of. He also shares a framework for bringing fast, innovative measurement to your mobile data (including a special downloadable report).
For more visit: http://www.kaushik.net/avinash
Reminder: Google’s Think Mobile Webinar featuring Avinash Kaushik - November 2nd
Tuesday, November 01, 2011
Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it comes to measuring the impact of our mobile efforts (like applications, advertisements or mobile-optimized websites).
We just wanted to remind you to tune in this week to Google’s Think Mobile webinar, Mobile Advertising: Right Person, Right Time, Right Message - Finally!, led by Avinash Kaushik, Digital Marketing Evangelist. Avinash will share tips and best practices for mobile marketing campaigns, new metrics unique to mobile, and how best to measure mobile ads and websites.
We just wanted to remind you to tune in this week to Google’s Think Mobile webinar, Mobile Advertising: Right Person, Right Time, Right Message - Finally!, led by Avinash Kaushik, Digital Marketing Evangelist. Avinash will share tips and best practices for mobile marketing campaigns, new metrics unique to mobile, and how best to measure mobile ads and websites.
- When: Wednesday, November 2, 2011 9-10:30am PST/ 12-1:30pm EST
- How: Register here
