Friday, May 27, 2011With more than 165 million tablets expected to ship over the next two years, tablets are becoming a popular device with engaged, tech-savvy consumers.
Given this explosive growth, tablets need to be a part of your marketing strategy. So Google is now making it easy for you to target tablet devices.
We’re pleased to announce that we’re developing new targeting options to help you better connect with this audience. To give you greater control over your AdWords ads, we’re changing the way you can target tablet devices.
In the next couple of weeks, the “Networks and Devices” section of your Settings tab within your AdWords account will include a new targeting option titled “Tablets with full browsers.” While you’ve been able to specifically target Apple iPad devices in the past, the new capability will enable you to easily target your ads to the entire tablet device category. In addition, you'll be able to select more precisely the types of devices and operating systems on which your AdWords ads will show. For example, to display your ads on the Apple iPad, you’ll be able to choose “Tablets with full browsers” as your device targeting setting and “iOS” as your operating system setting. Tablet targeting will be available initially for Apple devices only, but we'll expand ad serving to other specific devices in the near future.
Once this capability is available in your account, your ads will automatically start running on tablet devices and no further action will be necessary on your part. If your campaigns were specifically targeting Apple iPad devices, you may notice an increase in impressions and costs as we include more tablets in our ad serving options. If you don't want your ads to appear on tablet devices, you’ll be able to specify this preference in your device targeting settings by following these step-by-step instructions.
Brand Marketers - Make sure your digital team, media agency, and/or SEM knows about this new feature.