Google CPG blog - News and Notes from Google"s CPG Vertical

Fire Up Your Brand This Memorial Day Weekend

Tuesday, June 16, 2009

Memorial Day marks the start of the summer season, which means picnics and cookouts galore.

Around this time, there is also a surge in grilling, picnic, and cookout related searches, which continues through the summer months as can be seen from Google Insights for Search:

Did You Know?
The largest volume of grilling, cookout, and picnic related searches occur Wednesday-Sunday.
Marketers promoting their brand through Search Campaigns can use the Google Ad Scheduler to heavy up their campaigns during these key search dates.

According to the Adwords Keyword Tool, the Top Search Terms relevant to this holiday are:
"recipes for grilling, grilling chicken, grill recipes, grilling recipes chicken, grilling steak, picnic food, pork recipes, steak recipes, picnic food recipes" and search volume for these keywords last month topped 1 million.

The above insights can help marketers of products such as spices, dressings, condiments and even paper cups and plates manage their campaigns during this peak season.

We leave you with a recipe for my favorite Red Potato Bliss Salad with Dill that is sure to be a crowd pleaser at any BBQ:

- 1lb small red potatoes, boiled until tender and drained.
- 4 hard boiled eggs, peeled and then chopped
- 3/4 cup of low fat mayo
- 2 stalks finely chopped celery
- 3 bunches of finely chopped green onion
- 2 tbsp chopped dill pickle
- 2 tbsp chopped fresh dillweed
- 1 tbsp dijon mustard
- 1 tbsp of the dill pickle liquid
- Salt and pepper to taste

Directions: Cool potatoes then chop into coarse chunks, leaving most of skin intact. Combine potatoes with remaining ingredients in a large bowl and gently toss with spoon to mix flavors. Chill 4-6 hours and serve and enjoy!

Posted by Jenny Liu, Industry Marketing Manager, CPG