Google CPG blog - News and Notes from Google"s CPG Vertical

Lipton "Free Your Y" Ad Effectiveness Webinar on 4/1/109

Thursday, March 26, 2009

In 2008, Unilever and Mindshare teamed up with Google to run a campaign for Lipton White Tea called "Free Your Y" . The campaign integrated a YouTube contest asking consumers to show off their youthful spirit on video.

The media was supported by Google search, display on Google's Content Network and YouTube.

Join us for an April 1 Webinar, to hear about the effectiveness of this campaign. The CPG Marketing and Research teams will be sharing website visitation trends, branding metrics and offline sales lift results from the campaign.

Date:  April 1, 2009
Time:  1:00 pm ET

Instructions: Must be registered at least 15 minutes prior to the start of the webinar at this link here 
Event password:  googleCPG
If you missed this webinar, you can downloaded the recording here.
Posted by Jenny Liu, Industry Marketing Manager, CPG