Tuesday, November 25, 2008
Low Fat. Low in Sugar.Low Calories. These are the buzz words of yesterday for products geared toward weight management and healthier living. Today we see words like "Green-Tea Extracts", "Antioxidants", "Fiber Enriched", and "Probiotics", reflecting a significant shift towards functional foods. Ingredients found in functional foods often have promising benefits such as increased metabolism, suppressed appetite, cancer-fighting power, or aided digestion.But even with this regulation in place, you can bet that the first place a consumer turns to, should they experience an increased heart beat as a result of consuming a new functional food, is to turn to the internet to see what's normal.
It will be interesting to see, come January 2009 and post holiday over-eating, which functional foods become all the rage as millions of Americans make the new year's resolution to lose weight.
Posted by Jenny Liu, Sr. Account Planner NY