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Choose your own YouTube adventure

Friday, August 22, 2008

People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, ten hours of video is uploaded to YouTube every minute. The distribution platform has democratized the ability of the average person broadcast information globally. YouTube hosts communities for everyone, including those interested cooking, fitness, beauty, and music.

Lately, a new breed of interactive videos have been popping up all over YouTube. These videos leverage the platform's video response and annotation features to create interactive stories and games.

This series of videos allows viewers to interact by choosing which which video to watch next. Your task is to hunt for Sparta the missing cat. The embedded video gives you an idea of the concept, but you must visit YouTube to start your journey. Can you find Sparta the cat?

Other interactive videos, like shell cup and magic tricks, have popped up as well. These interactive videos create another opportunity for video watchers to engage beyond commenting and rating videos. Who doesn't like to choose their path or to control the outcome of a story or game? The Choose Your Own Adventure concept was wildly popular in children's books of the 1980s and 1900s. Could it be time to for a revival in video form?

CPG advertisers can leverage interactive videos to interact and engage consumers in a new way. Contact us if you are interested in learning more or need help brainstorming creative ways to use interactive video.