Google CPG blog - News and Notes from Google"s CPG Vertical

Great start to this Ford campaign!

Friday, December 21, 2007

Rich Godwin - West Coast CPG Manager
December 28, 2007

Almost every day I checkout the front page of YouTube, just to see who has the featured roadblock ad position. Today's ad grabbed me from the start, and I had no idea who the advertiser was.

Watched it three times, emailed it around to the team. -- and sat back and thought about the direction of digital advertising. This feels like a nice step forward for digital marketing. A fun story, making a statement, buzzworthy, and certainly very different from what is currently happening in this space.

So far Ford has 2 spots posted on YouTube and more to come if you look at Sort of reminds me of Miller's Manlaws and the always brilliant Bud Lights Real Men of Genius.