Google CPG blog - News and Notes from Google"s CPG Vertical

How to YouTube

Thursday, August 16, 2007

By: Rich Godwin, CPG Team Lead

YouTube continues to evolve and expand in all sorts of interesting ways.

We've been talking for a while about how do it yourself and "how to" videos are taking off, allowing individuals to share their expertise in various subjects with the world. From how to bake Vegan Chocolate Chip Cookies to how to do a perfect push-up, people are sharing with the world what they know about and love.

ABC News did a nice feature on beauty tips and the emerging "how to" category for beauty on YouTube, with many of these videos getting tens of thousands of views! We feel strongly that CPG brands can contribute here too. Bring your expertise in cleaning, cooking, pet care, beauty, wine ... there are endless ideas and ways CPG companies can connect and engage with existing and potential customers in your category.