Google CPG blog - News and Notes from Google"s CPG Vertical

What's all the noise about....Google Audio Ads?

Thursday, May 24, 2007

A quick update on Audio. As most of you know, we recently signed a multi-year agreement with Clear Channel Radio, the largest radio station group owner in the U.S. This is an important milestone for us. Under the agreement, Google Audio Ads can sell a portion of guaranteed, premium 30-second advertising inventory on 675 Clear Channel AM & FM stations.

These Clear Channel Radio stations, when combined with our existing radio station partners, give our advertisers access to radio inventory on over 1600 top-rated radio stations throughout the country, with "Top 10" stations in 24 of the top 25 U.S. markets and coverage of over 99% of the U.S. population aged 12 and older (meaning 99% of people 12+ can tune in an hear one of our stations; Source: ACT1 / Arbitron).

Where can you hear our ads? Google Audio Ads run on traditional radio stations that you may listen to at home, at work, in the car, in the gym, at the beach, at the store or thanks to the portability of radio, just about anywhere you can take radio and tune in.

It's a great time to consider doing a radio buy now that it is as easy as AdWords. We'll check back in with some CPG-specific ideas in the near future.