Sunday, December 04, 2011The final episode of our CPG Thought Leader series features Kevin Kells, the Industry Director for the Home & Personal Care vertical at Google. Over the past 5 years he has helped hundreds of brands enhance their digital marketing plans. Kevin also has rich experience as a brand marketer at companies like Revlon, Unilever, and Diageo.
In the video below, Kevin talks about the importance of making Google a part of brands' new product and campaign launch plans. He sees Google as a powerful marketing engine that can help drive rapid awareness and trial of new products. According to Kevin, brands can spark awareness through YouTube and Display advertising, capture intent through desktop and mobile search, and drive purchase through mobile ads and coupons. Don't hesitate to reach out to Kevin with questions or comments.