Google CPG blog - News and Notes from Google"s CPG Vertical

Use the Google Display Network to Target Back to School Shoppers

Thursday, July 14, 2011

Today's post is a guest post from Jieun Baek on the Google Retail Team

The trends for ‘back-to-school’ queries over the past four years illuminate more than when queries start and peak. These searches have been analyzed and grouped within categories that can help shape retailers’ display strategy for this year’s back to school season on the Google Display Network.

The following categories and sub-categories, in order of frequency, were the most commonly searched themes for back-to-school queries:

  • Society: Education, Legal, Social Science
  • Entertainment: Music and Movies
  • Shopping: Apparel, Mass Merchants and Department Stores, Flowers Gifts and Greetings
  • Local: Regional Content, Jobs
As the graph below indicates, back to school searches begin to quickly rise at the beginning of July, peak in mid-August, and tail off at the end of September. So start gearing up for back-to-school season, and be sure to target these relevant categories on the Display Network!