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YouTube - CPG Brands continuing innovation.

Wednesday, August 27, 2008

Oreo's is running on the homepage of YouTube today. They have a fun new video promoting the ongoing DSRL campaign. Featuring Serena and Venus Williams and the last 2 Super Bowl MVP's, Eli and Peyton Manning perfectly timed with the start of the NFL season and the US Open.

This much star power timed so perfectly should return huge viewings for Oreo.

You might not have seen another CPG campaign on YouTube that is getting a lot of buzz too.

Clorox's Greenworks
posted The Reserve Graffiti Project on YouTube in early June, and it has 500,000 views and has received a lot of media attention. We are seeing lots of smart and innovative ways that CPG brands are testing and experimenting with YouTube, and we want to share them with you.