Sunday, January 20, 2008It's a holiday weekend for some of us and thus a good time to catch up on laundry, errands, and the Whopper Freakout. You've probably seen the commercial - on track to become one of the best-recalled ads of the last five years, according to AdAge. The ad, created by Crispin Porter + Bogusky, sets up a compelling scenario: how would people react if Burger King stopped selling Whoppers? The ad's teaser footage of real people being confronted with the news drives to an eight-minute documentary on WhopperFreakout.com. According to ComScore, the site drew 250,000 unique visitors in December and has had over 1.5 million video views since being posted.
Although not CPG, it's funny, compelling, and drives home the power of consumer brand loyalty. Confronted with the news that their favorite burger is discontinued, perhaps forever, consumers get nostalgic, passionate, and, in some cases, close to a conniption.