Friday, December 14, 2007December 14, 2007
Rich Godwin - West Coast CPG Pod Manager
Who doesn't love this? It's a wonderful video from Cadbury Schweppes that launched in the UK last summer and it has taken on a viral life of it's own. The Financial Times offers a super recap of the back story and the business success of this ad. It's well worth reading and of course watching again! Cadbury Schweppes America Beverage has recently posted a successful viral video for Dr Pepper too using YouTube star TayZonday.
Burning question still goes unanswered however...is that really Phil?