Friday, November 03, 2006
Welcome to our new Consumer Packaged Goods (CPG) blog. Our motto: all the news from Google's ad team that fits in your fridge or pantry...and maybe a little bit more. A bit of background is in order. Our sales teams are organized by industry so that we can focus on the distinctive qualities and business needs of our advertisers and marketers. The CPG vertical, with teams in New York, Chicago, and Mountain View, has taken the leap to the blogosphere so that we can share ideas and touch on an array on topics related to the CPG industry, advertising, and Google.
Our goal for the blog is to communicate with you, our advertisers and agencies. We'll talk about the ways in which CPG is tackling the changing world of online marketing and how we work with advertisers to create the best experience for their customers. We'll also strive to keep you on top of relevant news from Google that can affect CPG. And in the spirit of fun, we'll post snippets and random items that are provocative, funny, or occasionally leave us scratching our heads.
We aim to post frequently, and we want to hear from you, too. Bookmark this page, subscribe to the feed to keep up with our thinking and find resources useful to marketers who, like us, focus on the world of consumer packaged goods. And please send us your comments.