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Goodbye soy, hello...camel?

Wednesday, November 15, 2006

Posted by Grace Ting, Account Strategist

"Honey, pick up some 2 Hump on your way home?" Say goodbye to soy, and make room for camel milk from Vital Camel Milk, a Kenyan company. According to Business 2.0, it's going to be HUGE. Camel milk may soon be a $10B business globally and apparently, it's really good for you. Yesterday an article in Reuters mentioned that camel milk is being marketed as a health drink to hotels and tourists in India's Jaisalmer District. According to the U.N. Food and Agriculture Organization, camel milk contains three times the vitamin C in cow's milk, is high in iron, unsaturated fatty acids, and vitamin B, and is beneficial for people with diabetes. For those who can't quite stomach the idea of straight camel milk, camel milk-based ice cream (in delicious saffron-pistachio and strawberry-vanilla flavors) may be a more enticing way to ease into its health benefits.

Maybe we'll see it in grocery aisles across the U.S. before long -- and we can't wait to see how it's marketed.