Google CPG blog - News and Notes from Google"s CPG Vertical

Fan of the Fowl?

Wednesday, November 22, 2006

With Thanksgiving almost here, people are actively searching online for the latest recipes and ideas for their Thanksgiving meals. A perfect example of this is turducken. A turducken ("TURkey-DUck-chiCKEN") is a turkey stuffed with a duck stuffed with a small chicken. Take a look at the search volume for turducken vs. deep fried turkey around Thanksgiving for the last two years:

With turducken in the lead for 2005, it could be the winner this year! As far as turkey trends go, will we see more turduckens or deep-fried turkeys served this Thanksgiving? We'll have to check back with Google Trends in a couple of months. One possibility is that people search for but don't serve turducken.

If there is one takeaway from these seasonal search trends, it’s that people are online looking for the latest recipes around the holidays. CPG companies should take advantage of this audience and ramp up their search campaigns to capture new leads around this category - it's wildly popular and, apparently, quite trendy.

By the way, if you are looking for a good turducken recipe, you can find one here.

Happy Turducken Day!