Posted by Jenny Liu, Industry Marketing Manager, CPG The term " First Moment of Truth " (commonly called FMOT) was coined by Procter & Gam...

Congrats to CPG Company King Arthur Flour of Vermont for being featured in Ads @ Google's 2011 at a glance "on the map" feature!

As we approach the end of the year, we've taken some time to reflect on all of the great brand marketing that we've been fortunate to be a p...

Great article out this week on by Holly Pavlika at mediapost emphasizing the importance of video and mobile in marketing to moms in 2012. Y...

Guest post by Stephanie Redish Hofmann, Head of Agency IPG, Google As festive shoppers deck the halls earlier each year, putting their barg...