YouTube Holiday Marketing

Monday, October 25, 2010

Cross posted from the Google Retail blog
Original post written by Jennifer Wasson, You Tube Team

This holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.

Tip #1: Customize your YouTube Brand Channel
Just as a retail store would dress up its window during the holidays, take advantage of enhanced features to customize your channel. For example, you can showcase your products with the 300x250 display ad; integrate all of your social media efforts with the channel banner that appears at the top of your channel page; and stay connected with your customers with a remarketing campain that targets users who have visited your YouTube channel.

Tip #2: Show off your products through video this holiday season
YouTube is the second-largest search engine after Google. You probably have a search engine strategy for the top search engines—is YouTube included in that plan? Videos are a compelling way to feature your products, services, and your brand. When your target audience is searching on YouTube make sure your videos are surfaced with promoted videos.

Tip #3: Place your holiday creatives against relative videos
Reach your audience in a ‘lean forward’ media platform where people are seeking video engagement and information. Find videos or video categories that resonate with your brand or target audience and pair your holiday display ads against them.

Tip #4: Bring your holiday TV ads online
In 2009, people spent more time watching online video than checking their email! Use your TV creatives or your online videos to run as preroll before videos on YouTube and get in front of this tremendous audience. Engagement rates are also compelling with an average CTR of 1.9%. An ad format that answers your holiday wish.

Tip #5: YouTube Video Gift Guide
Now consumers have a place to watch and shop on YouTube! This holiday shopping video hub is open to all advertising partners with video assets. Our guide provides consumers with the opportunity to watch and shop and provide advertisers with one destination to showcase their holiday video ads. Contact a sales representative to get started.

We’ve made your list, now check it twice and have a great holiday season!

Think Holiday 2010 Webinar: Consumer Shopping Intentions

Wednesday, October 20, 2010

Attention all CPG marketers with direct response initiatives for the holidays --> Attend this webinar today - you won't want to miss it!

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Cross posted from the Google Retail Blog

As a continuation of Google Retail's ongoing series, we're excited to share insights from our latest research studies.

Join us on Wednesday, October 20th, at 2 PM EST as we share findings on consumer shopping trends for holiday and discuss strategies marketers can implement to increase holiday sales.

During this webinar we will discuss:
Consumers' holiday shopping plans: what, where and when will they purchase?
Key shopping dates you don't want to miss
New strategies for holiday 2010
Date
Wednesday, October 20, 2010

Time
11 AM PST / 1 PM CST / 2 PM EST

Register
To register for this webinar, please go here.

The Four Truths About Boomers and Media Webinar

Tuesday, October 19, 2010

Close your eyes. Envision a US boomer. What comes to mind? How old is he/she? Are you having trouble envisioning what a boomer looks like? Now think about the last advertisement you may have seen targeted to a boomer. Having trouble thinking of one?

Boomers are defined as adults aged 46-64. 1 in 3 US adults is a boomer. When asked "how old do you feel?", at least 1 in 5 boomers responded that they feel at least 10 years younger than their age. 30% of them say they feel at least 5-9 years younger. More than 74% of boomers say that advertising these days are intended for someone younger than them.

Can advertisers really be missing the mark on hitting America's largest and most wealthy demographic?

Join Google and Nielsen on Tuesday, October 26th at 3pm EST for an eye opening webinar that will change the way marketers think about boomers forever.

Through clickstream, survey data and online testimonials, we will learn The Four Truths about Boomers and Media:

• Boomers are sponges for content and media. Even more so than the younger generations.
• Boomers sit on an aided adoption curve with technology. With the help of family and friends, they have the ability to ramp up on technology quickly and proficiently.
• Boomers are most comfortable straddling what's familiar and what's new. We'll see where they are traditional in their behaviors versus where they are open to new ways.
• Boomers are a curious and thoughtful group that value quality and family.

Date:

Tuesday, October 26, 2010

Time:

3pm EST/2pm CST/12pm PST

Register for this webinar today.