Posted by Jenny Liu, Industry Marketing Manager, CPG The term " First Moment of Truth " (commonly called FMOT) was coined by Proct...

Cross posted from the Google Commerce Blog For a generation, clip-and-save coupons in freestanding newspaper inserts (FSIs) were the norm...

Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible...

Rich Media Display Ads Across Screens = Better Together We partnered with Nielsen to measure the incremental impact of multi-screen advertis...

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes.  See full Adweek article here . ...