Google CPG blog - News and Notes from Google"s CPG Vertical

Monday, November 09, 2009

Case Studies & Learnings for Consumer Packaged Goods Webinar

Join us to learn how Google's advertising solutions drove effective and efficient advertising for CPG advertisers.

During this webinar we will learn from three separate case studies as measured through 3rd party research to help you answer the following questions:
  • Pepsi POPTUB Branding YouTube Study: Can brands effectively convert consumers into brand advocates by driving traffic to a branded YouTube site?
  • Heineken Cross Media Branding Study: Can Search and YouTube build brands? How efficient are they relative to other media? How synergistic is Search with TV?
  • The Online Impact of YouTube HomePages for CPG: Do YouTube homepages drive web activity? What types of lifts do we see in search volume on Google and YouTube? How impactful is a Masthead format?

Webinar Date: Monday, November 16, 2009

Webinar Time: 1:00 - 2:00pm EST, 10:00 - 11:00 am PST

Register for this CPG Case Study Webinar.