And the Super Bowl Ad Blitz Winners Are...

Friday, February 06, 2009

Posted by Vannie Shu, Account Coordinator, CPG West

The top five winners have been announced for YouTube's Ad Blitz, a contest where users vote on their favorite Super Bowl commercials.

"Free Doritos" won the top Ad Blitz prize. The Doritos spot won a Homepage Roadblock on YouTube, which receives around 25MM US impressions daily.

Coming in second was E*Trade's "Singing Baby," followed by CareerBuilder.com, Pepsi Max's "I'm Good", and Doritos' "Power of the Crunch."

Many brands relied on Google Search and YouTube's Sponsored Videos to drive traffic and votes to their Super Bowl ads. Sponsored Videos is a great way for video content owners to surface their videos against search terms on YouTube. With over 20,000 search results for "super bowl commercials,"  finding your video could be like a looking for a needle in a haystack.

Although their methodologies differed, Ad Blitz and USA Today's Ad Meter shared both Doritos' "Free Doritos" and "Power of the Crunch" in their five most liked Super Bowl ads. YouTube's Ad Blitz tracked users' "thumbs up" votes beginning immediately after the Super Bowl through Wednesday, while USA Today's Ad Meter tracked second-by-second responses by a panel of viewers during the Super Bowl.

Be the Valentine’s Day Wingman

Monday, February 02, 2009

Posted by Ashley Hedges, Account Planner, Consumer Packaged Goods

Looking to earn some extra points among male consumers?  We might have the perfect solution for you.  Valentine’s Day is just around the corner and we’re placing our bets that the men out there are in need of a wingman that has some quick ideas to make this Valentine’s Day extra special.

According to a recent survey conducted by Harris Interactive, on behalf of Whole Foods, 73% of respondents said they prefer dining out at home on Valentine’s Day vs. going out to eat because it is more personal, thoughtful or caring.

As men make their way into the kitchen trying to whip up a delicious meal for their significant other they’ll be looking for all the advice they can get, so be there to help them out.  Men will be going online to get cooking tips and to track down the perfect recipe.  Be the brand that comes to the rescue by launching paid search and contextually targeted campaigns.  Feed them meal ideas and shopping lists so they can spend less time searching and more time in the kitchen.  Help men survive Valentine’s Day and they’ll be sure to thank you later.